3 careers best for social media
It’s not corporate communicators, PR pros or marketing execs. So, who’s left?
It’s not corporate communicators, PR pros or marketing execs. So, who’s left?
The clothier’s Facebook, Twitter, and YouTube accounts—plus its corporate blog—give customers the story behind the products.
That’s one of the many findings in a survey of nearly 4,000 marketers in the just-released 2012 Social Media Marketing report.
Couldn’t make it to Ragan’s PR and media relations conference in New York? Follow our live blog throughout the day for hot tips from a stellar line of communicators.
Is the Web provocateur’s headline-obsessed, data-driven mindset the shot in the arm sorely needed in corporate communication?
When parent company Expedia opted to spin off TripAdvisor Media Group last year, the company had to quickly pull together an intranet. It worked.
The spiritual guru’s documentary has lessons for managers, speakers and executives alike.
Starbucks attracts users with a message that caters to their ‘idealized self.’ All brands must follow suit, new study finds.
A study from the University of Miami reports that people are less likely to buy something potentially embarrassing if they see a button linking them to Facebook or Twitter.
A TV commercial depicting an NCAA championship game between Duke and the University of Kentucky angered Kentucky fans, who overran the UPS blog with comments decrying the shipping company.
HR is largely responsible for social media policies and practices. Does your strategy include the return on investment?
A new analysis from the Altimeter Group finds social scores from services such as Klout, PeerIndex and others, don’t measure influence. Yet those scores aren’t useless.
Use this handy checklist to create a targeted, easy-to-manage measurement plan.
Since defunding—then re-funding—cancer screenings at Planned Parenthood, executives have bailed out and fundraising has dipped at the breast cancer nonprofit.
The home-improvement store chain put a Pinterest tab on its Facebook page, and its Pinterest presence grew substantially.