8 ways to use Google Analytics beyond keywords
You can’t measure social media with old tools any more than you can measure water with a yardstick. Maybe you’ll find the depth in a given spot, but beyond that?
You can’t measure social media with old tools any more than you can measure water with a yardstick. Maybe you’ll find the depth in a given spot, but beyond that?
The majority of communicators handle social media duties on top of their other work. Unfortunately, no relief is in sight, reports a Ragan/NASDAQ OMX Corporate Solutions survey.
You want to use online networking to boost your brand and sell your products or services. So, start selling, right? Not so fast…
Limitations in ad flexibility, metrics, and availability of data are vexing. But where else will brands have such reach?
Do tweets with #too #many #hashtags raise your blood pressure? Do irrelevant hashtags spark infuriated rants? You’re not alone.
Recent research from NPR found that nine types of stories posted by local stations spurred engagement on Facebook. Can the same strategy work for brands?
From dealing with Legal to determining what to post, here’s what brands need to know about their Facebook presence.
Not only do most communicators handle social media on top of other duties, budgets and staff size aren’t expected to grow, a new Ragan/NASDAQ OMX Corporate Solutions survey reveals.
The practice, also known as brand journalism, is taking hold as a major trend in the PR industry. Here’s a rundown of the fundamentals.
This SharePoint expert offers his insights into what businesses need to thrive in online networks. Step one? Know what you want.
Social media thought leaders offer their top tips for next year. Take a look before you sit down to plan your strategy.
You need to work to get employees involved if you want your internal network to take off. Here’s how.
A look at how these high-profile brands have transitioned into media companies, and how you can do the same.
The season of giving thanks with family and friends—and stuffing our faces—offers important reminders for public relations professionals.
Playing a guessing game as to how engaged your internal audience is? Here’s how to track down some answers.