Pinterest launches business accounts
Maybe your brand already has a Pinterest presence, but the social media site wants you to convert it to a business account.
Maybe your brand already has a Pinterest presence, but the social media site wants you to convert it to a business account.
These cringe-worthy utterances signal trouble for your online branding efforts. Learn how to identify and counteract them.
The top word, crowned by Oxford University Press, has been around for 25 years—something that’s irked a few word nerds—and it holds an important lesson.
Pretty much anyone with a pulse is going to land somewhere on this list, but awareness of any fault is the first step to recovery, right? What do you mean, you weren’t listening?
A lax approach to content, real-time engagement, and even analytics can doom your efforts to boost your brand on the social network. How many of these errors are you committing?
Through its flagship blog, Twitter, Facebook, and other social media presences, Disney Parks focuses on people, stories, and experiences to engage.
OK, maybe you can bend them a little.
An enterprise social network can improve your business, help you ferret out knowledge among your staff, and gauge your organization’s internal temperature.
To help 35,000 employees engage online, the company devised clear community management strategies. Here’s how you can follow suit.
Do you let your fans lead conversations about your brand, or do rule your online communities with an iron fist? Take this advice and loosen your grip.
Did you know you can edit links in status updates, reposition photos, and highlight fan posts? Take advantage of these tricks and more.
You’ll drive readers away when you cram your blog with ads, dense blocks of text, and confusing headlines. They’ll never want to come back.
A recent survey found smaller organizations have increased their social media time and budgets, yet seem reluctant to branch out to the newer online platforms.
Many companies piggyback their news on current events, but in situations like Hurricane Sandy, when should they draw the line? A PR pro weighs in.
A haughty tone and an addiction to misleading metrics are just two ways that major corporations mishandle these very human, highly interactive channels.