Search Results (strategy)
IABC Q&A lays out strategy, members still critical
The organization’s executive director and board chair held a Web conference call to discuss changes in the wake of layoffs, but some members said the two leaders dodged questions.
A 5-step recipe to cook up delicious content
Who said creating content your readers will love has to be hard? This recipe makes it a cakewalk.
IABC mired in controversy over layoffs
Communicators say the professional association was slow to explain fully why it was laying off half its staff. UPDATE.
Top 10 PR blunders of 2012
The NFL, Mountain Dew, Susan G. Komen, and other organizations earned themselves some shameful press this year. Here’s a recap.
How to make employees fall in love with your internal social network
Videos, quizzes, and interest groups are a few of the most popular features on internal sites. Makes sure yours is populated with these features.
Stuck for content? Use Google’s Keyword Tool
If you’re stumped for ideas, a Google search for your brand can provide ample inspiration.
Analytics are not the same as insights
Demographics and statistics are just numbers—unless you add insight to the mix and create branding opportunities.
7 content marketing trends to watch for 2013
More curation tools, specialized jobs, and cross-departmental teamwork is in the forecast for next year, this pro says.
Can you really measure a Facebook ‘like’?
Two experts in social strategy and measurement had it out in blog posts and on Twitter over how to determine the value of a Facebook ‘like.’ Who’s got it right?
6 ways to get executive buy-in for an internal social network
Do your executives balk at turning employees loose on a social platform? Here’s how to win them over.
5 tools to attract a relevant blog audience
It can be tempting to focus on the number of blog visitors, but how many of them actually read your posts? It’s time to stop guessing.
No improvement in intranet usability, study says
Intranet usability is no better—and is maybe a tad worse—than it was 10 years ago, according to a new Nielsen/Norman study. One expert, though, says too much has changed to make a viable comparison.
‘Classically bad’ press release leaves Citi vulnerable
The banking giant announced 11,000 layoffs, doing so in a remarkably convoluted press release that the media can have their way with. Communicators weigh in.
GE’s social media philosophy: Put the bullhorn down
With the launch of its HealthyShare Facebook app over the summer and other social media efforts directed at smaller communities, the company is proving that ‘going viral’ isn’t everything.