3 questions to guide your social media success
If you can’t answer these questions, you’re doing something wrong.
If you can’t answer these questions, you’re doing something wrong.
It is if you don’t tie it to business goals. Here’s how to make sure your time spent on social media isn’t for naught.
Setting up a page and watching the ‘likes’ roll in is not the whole deal—not at all—but that’s a miscalculation that many make as they get started. Here’s how to play it smart.
The coffee-and-pastry chain ended the year with a flurry of contests and promotions that resulted in record participation rates.
A look at how Maersk’s social media manager, operating solo, engages fans on 10 social networks without bottom-line sales or gimmicks. He just tells stories.
Why the author puts little weight into the social network’s metrics. By obsessing on only them, he says, you’re missing the big picture.
There’s a lot more to it than just writing and hitting ‘publish,’ so follow these guidelines for a comprehensive strategy.
Each of these four actions requires about 10 minutes of your time and could lead to major returns. Do them today.
Stop ignoring online rating sites and relegating social media to your young, hip employee. Here’s how your company can dominate social media in 2013.
They’re far less common than what sharp-eyed word aficionados might (nay, most certainly will) see on handwritten signs and burger joint menus, but they are out there. Enjoy.
There is no circumstance when the question, “Did you get my press release?” should be uttered.
Companies making everything from motorcycles to microchips are getting eyeballs on their videos through the social site.
Nearly half don’t use social media at all, a survey has found. One big reason: Owners are needlessly intimidated, experts say.
You must protect your brand—and yourself—on multiple fronts related to patent, trademark, and copyright. Here’s the rundown.
From quotes about flying cars to Facebook’s stock price, executives from the top technology brands sum up 2012.