4 essential elements for a persuasive op-ed
For communicators hoping to get their organization’s viewpoint into circulation, certain threads must come together. Here’s what writers should consider.
For communicators hoping to get their organization’s viewpoint into circulation, certain threads must come together. Here’s what writers should consider.
From laptop stickers to an on-campus campout, the device-maker is finding ways to inspire a sense of community.
Screwups are painful, but you probably won’t make the same miscue again. Comparably, confronting a chaotic culture takes courage but can pave a path to pristine positivity.
The fights over grammar and usage are bitter here at Ragan. But we all know when to call it a day.
Refresh your social media profiles, prune your email list, and polish up your Google My Business page to make it shine.
After layoffs and a customer data breach, the retailer worked hard to rebuild trust within and without. That included a successful focus on employee communication.
When you have a limited budget for boosting your message, it’s important to have a clear and precise strategy to ensure not a penny goes to waste. Here are some tips.
Launching a new product or service? Announcing some guy’s recent promotion? Is your ‘best-selling’ ‘guru’ available to share ‘thought leadership’? None for me, thanks.
America’s top a.m. news program doesn’t just pump its broadcast into its digital streams. It tells stories differently in every medium. So should you.
If the sudden switch to ‘%’ instead of ‘percent’ has rocked you down to your giblets, this post is for you—even for those residing up yonder.
In an excerpt from his new book, the copy chief at Random House skewers a few linguistic tenets that obstruct fluid composition. Fans of E. M. Forster and ‘Star Trek,’ rejoice.
The multinational tech giant has 30,000 employees in more than 40 countries. How to build unity and company loyalty among such a diverse workforce?
To decrease stress, consider ‘laying’ down your smartphone and ‘lying’ on the beach. However, if your concern is the ‘effect’ of not knowing the correct terms to use, this guide can help.
The platitudes you offer—or mission statements you regurgitate—will soon be forgotten. Make your point with a story, however, and audiences will long remember your message.
Whether you’re stuck on a dull assignment from your execs or you can’t find a topic for that external blog, journalists’ techniques can dynamite the logjam.