Facebook limits the organic reach of brands on its platform, so how can you still engage its massive user base? Aflac’s Chris Ehrhart has these tips.
Short of asking a lawyer, there are guidelines for avoiding legal jeopardy. We asked a copyright expert about all the things PR pros and clients can run afoul of when creating content.
Whether your team needs help with web design, SEO, social media or video production, this list is bursting at the seams with helpful digital assets.
Are we bound for nothing more than wrath, anger and partisan bickering? The author believes there’s hope for something better—and it starts with you.
For clients and practitioners alike, a reputational firestorm can seem interminable. Here’s how to handle voracious journalists while maintaining your integrity.
Woe unto those who attempt to skip breaks, go off on tangents or ‘power through lunch’ with no food. Heed these warnings to avert disaster at your next brainstorming or strategy session.
How often should you post content to your digital channels, and what should it look like? It all depends on your goals and target audience—and how much you want to spend.
An agency paid a Forbes contributor to put his byline on a story lauding the convicted sex offender’s business acumen. HuffPost and National Review got hoodwinked, too, the NYT found.
Wrapping up our series on the influential writing gurus’ centennial, we delve into punctuation and the perplexing persistence of purple prose.
In 1969, a speechwriter had a statement ready for President Nixon in case the astronauts died on the moon. How prepared are you for a fatal crisis?
If all you do is yap about yourself or your product/service, you’ll lose your audience in a hurry. Make it about their needs—and show, rather than tell—to engage readers and viewers.
On Friday, an onslaught of outstretched arms attempting to catch the perfect angle for a photo of themselves will be out in full force. Plus, check out our roundup of job openings.
Identify your specific target audience, scope out journalists who cover your beat, and keep your list updated and tidy.
The iconic crayon-maker creatively updated its principles and conducted a messaging ‘upgrade’ to boost camaraderie and common purpose.
Which mistakes have public relations practitioners tossing and turning at night? One industry veteran shares the gaffes that every communicator should strive to avoid.
