From video to rebranding campaign, top communication contest finalists reveal a changing industry landscape. Are you keeping up with the industry’s best?
Whether it’s perfectionism, procrastination or self-doubt that hinders your productivity, follow this guidance to keep the flow going consistently.
Start by establishing what, precisely, you want to achieve. Then, identify specific KPIs, track your progress, and don’t be afraid to tweak tactics on the fly.
These apps, plug-ins and other handy helpers can streamline your workday and help you address writing and outreach issues.
Print publications expand their ‘news holes’ because of a spike in ads, and many editors desperately seek topics to fill that space. Here’s a December dozen ideas for landing coverage.
It might be that the writing was wordy, too self-promotional or just plain bad.
Beware! Brainstorm vampires. Spirit-spoiling werewolves. Home-haunting honchos. They’re all creeping from the corporate graveyard as Halloween looms, so grab your torches and pitchforks.
Everybody’s trying to write tighter these days. Start with paring wordy, repetitive quotes—even if it’s the CEO who is speaking.
Linguistic sound-alikes and errant prefixes often confuse readers and jeopardize their faith in what the author wants to impart. Here’s the first installment on judicious word selection.
Several aggregated surveys deliver some hard—and sometimes hard-to-stomach—data about the current state of public relations, journalism and the crossroads of the two.
To boost search engine optimization’s efficacy for your brand, explore your own identity, as well as your audiences’ and your competitors’.
The city discovered that no global agency was ready to mop up its reputational mess as pro-democracy protesters have revealed cracks in public perception of the Asian business hub.
The internet is chock-full of visual content, and it’s all free for the taking, right? You bet your logo it’s not. Here are common transgression areas and how you can avoid getting sued.
It’s hard enough communicating with a dispersed workforce. That’s compounded when most employees work for a franchise, not the parent company.
Replacing an old intranet that didn’t work for anyone, the retail giant built a useful tool for its 460,000 employees.
