Navigating authenticity and openness in the face of racial injustice
For business leaders, communicators and brand managers, making space for disenfranchised voices without disappearing or making tone-deaf gaffes requires careful listening.
For business leaders, communicators and brand managers, making space for disenfranchised voices without disappearing or making tone-deaf gaffes requires careful listening.
Before rushing to help leaders reopen for business, communicators should first check for clues that a talent drought may imperil recovery.
Finding stories in your data can lead to big earned media wins.
If you have distinct, separated content factories operating within your organization, you could be missing major opportunities for collaboration–and productivity.
Dozens of remarkable professionals—including two Hall of Fame inductees—light up Ragan’s Communicators of the Year Awards for outstanding efforts in social media, marketing, internal communication and more.
Consider these techniques to grab viewers’ attention and keep them coming back for more.
As graduating seniors wind up their academic studies, a new beginning is in order in more ways than one.
You can get a lot done, but it’s crucial to keep your balance. Here’s how you can preserve some of your sanity.
Many users on Twitter have noted the increased use of some words and phrases that have started to distract from important messages.
PR pros and internal communicators celebrate notable female accomplishments during International Women’s Day and Women’s History Month. But audiences—as well as reporters—can spot inauthenticity.
From Aflac to Amazon, scores of female communicators reveal their strategies, campaigns and workplace wins in an industry where women predominate. Ragan will recognize their influence.
As more and more individuals express sexual identities that are ‘neither entirely male nor entirely female,’ a simple solution arises: Use third-person plural, even for singular antecedents.
Whether you’re seeking to create striking images (despite your fingerpainting-level skills), honing your writing or wrangling your social media feeds, these helpers won’t bust your budget.
Keep it simple. Be direct. Perhaps above all, use whatever influence or authority you have to help others succeed.
Here’s how this industry veteran breaks down the video creation process with tips on what kinds of questions to ask to get the best story for your campaign.