Interviews with 10 business bloggers reveal that they believe CEOs don’t open up enough, but communicators insist that’s easier said than done.
Most of the companies on a list of the 10 most-hated in the United States don’t seem interested in talking about it. Is that the right approach?
This communicator seems to think so. From Caterpillar to Wegman’s, check out the list he compiled and weigh in with your favorites.
A safe-cosmetics campaign says the company has lagged in removing alleged carcinogens from its baby shampoo. Is Johnson & Johnson, which deftly handled the Tylenol crisis, botching it?
There will always be crises, and the media is still the top influencer of public opinion. Can your marketing department handle these issues on its own?
Facing vociferous and sustained public outcry, Bank of America and banks like it are rolling back the debit-card fees they announced in late September. Can they win back trust?
Lots of Bank of America customers say they’re leaving after the company announced it will charge $5 per month for debit card use. Other banks are planning similar fees. What should they do?
The DVD-and-streaming company’s CEO offered an apology along with the announcement that DVD rentals were breaking off into their own brand, Qwikster.
These misconceptions about online networking costs can be costly for your company.
Its immediacy and personal feel make it a go-to tool for branding, product launches, crisis response and consumer engagement.
The fast-food chain became a Twitter trending topic after a fake discriminatory sign went viral. The company responded with tweets of its own.
Social media alone won’t transform your company; it’s one of many marketing tactics. Don’t be fooled by the ‘expert’ who tells you otherwise.
Sony’s slow response to its PlayStation Network breach could be attributed to the Japanese maker’s culture.
As tornadoes tore through central Alabama in late April, and in the days following, the power company was tweeting updates and reassurances.
The notoriously mum computer company’s admission it didn’t do enough to explain how it tracks iPhone use may signal a change, experts say.
