A dozen online resources for writers
Whether you’re a newbie copywriter or long-time veteran, using high quality online resources will only improve your work. Here are 12 to try.
Whether you’re a newbie copywriter or long-time veteran, using high quality online resources will only improve your work. Here are 12 to try.
Having trouble getting top-tier executives to sign off on internal or external social media at your organization? These approaches will shore up your position and deliver better results.
There’s little strong social/digital talent between the ages of 30 and 45. That doesn’t bode well for corporate America.
Don’t think of Pinterest as another way to drive traffic to your website. Pinners want to stay on Pinterest. Learn from these four brands that have it right.
How does your message differ from your competitors? What motivates your customers? If you can’t answer these questions, your brand is in danger.
The technology company’s vice president of digital marketing explains how it climbed the mountain: by recognizing that LinkedIn is not Facebook.
This guide will help you do your job better. So print it out, or bookmark it. You’ll refer to it often.
Here are ways to sift through the raw numbers and find meaningful information about how well your online content is doing.
No one wants to hear you explain your brand during an elevator ride, nor do they want a jargon-packed statement. So please, just stop it already.
@DeltaAssist and the airline’s Twitter Watch program help meet customer needs in real time.
Caryn Seidman Becker, CEO of Clear, explains why she brought her social media work in-house, and why it’s much more effective than when it was run by an agency.
You’ve got a minimal budget and two months’ time. Go! Can you do it? The author did. Now she’s sharing her secrets.
For a vibrant online community, think visually, develop recurring features and continuously measure. Fans will start engaging in no time.
Getting your posts in front of readers’ eyes is one thing; it’s important to modify the focus—and even the format—to extend their life and expand your audience.
Here’s what employees need to feel engaged at work. Take notes because most executives, despite their best efforts, don’t understand the employee perspective.