Solar Decathlon drew worldwide audience using social media
The Solar Decathlon showcased energy-efficient houses from around the world in a 10-day competition open to the public. A look at how the event came to life.
The Solar Decathlon showcased energy-efficient houses from around the world in a 10-day competition open to the public. A look at how the event came to life.
As companies take to social media to support (or reject) same-sex marriage, experts debate how much they’re helping or hurting themselves—and whether it’s all just another marketing gambit.
A successful career woman shares her best advice with her younger, entry-level, job-hunting self. Recent grads and young professionals, take notes.
Turnover is costly in monetary terms, but it also saps morale—and becomes contagious. Take a look at these areas to keep your staff cohesive and productive.
A recent survey found customer engagement and boosting website traffic trump sales in the eyes of online marketers. But what do their bosses think? Also, what kind of content works best?
The author says the clothier’s crisis communications was sharp as it managed the fallout from a black yoga pants recall that became the talk of the media last week.
The drug chain plans to hit employees with an extra $50 per month for insurance unless they undergo screenings that assess body fat and weight. Privacy advocates are howling. UPDATE.
Six hospital communicators debate the cost of purchasing a licensing agreement from U.S. News & World Report, and how it does—or does not—affect patients.
It’s not just your home and your wardrobe that need sprucing up. It’s time to update and refresh your online networking efforts.
Even in the age of new media, your communications plan requires forethought and diligent execution to succeed. Follow this guide.
Do you remember the painter on PBS who taught us how to draw “happy little clouds”? His artistic advice applies to blogging, too.
Print this out and tack it next to your computer. Your editor, or the people whose writing you edit, will thank you.
At a South by Southwest panel, experts agreed the future of marketing is customer-centric. Here are their tips to do it right.
The electronics company held an Apple-style unveiling for its brand new smartphone, the Galaxy S4. It got tons of media attention, but a lot of criticism, too.
The College of Cardinals elected Argentinian Cardinal Bergoglio the new pope, the first pontiff from South America. He will need to be a strong communicator in the modern age.