Kmart’s ‘Ship My Pants’ ad: Genius or epic fail?
The commercial has become the 37th most shared ad of all time. But what’s it really doing for the brand?
The commercial has become the 37th most shared ad of all time. But what’s it really doing for the brand?
Here’s some fundamental information to get you started using this powerful online tracking tool.
Carnival Cruise Line, Chick-fil-A, and Lululemon recently have implemented policies that seem to point toward damage control. Are the approaches working?
Have you ever sent a tweet too long for anyone to retweet you? Are your tweets protected? Stop it.
Whether they’re skeptical, naturally timid, or just feeling unprepared to enter the discussion, your staffers should play a key role in your exchange. Here’s how to get them involved.
Open this story and scan the subheads. When they compel you to read further, you’ll prove the author’s assertion—and learn how they can work for you and your readers.
A study by NextStage Evolution spanning 2009-2012 shows an array of ways organizations botched their online marketing efforts. Do these sound familiar?
Impress your clients and the higher-ups with an editorial strategy common to magazines and newsrooms. It’s easy, and it can bring big results.
A good way to give your brand some personality and pizzazz online is through humor. Try these approaches to find the best fit.
Oreo’s recent Twitter banter with AMC Theaters and Kit Kat may have been fun and engaging, but is it a marketing strategy others should replicate?
Be honest: You’ve sent a tweet without proofreading it, or forgotten quality beats quantity. We all make mistakes, but for credibility’s sake, stop making these.
Boeing, Target, IBM and other companies offer easy ways to jazz up corporate blogs and build a community of loyal fans.
From Radio Shack changing its name to “The Shack” to Dr Pepper trying to rebrand diet drinks for men, here are some big brands’ biggest mistakes.
Here are common mistakes that marketers should avoid, along with the upside of curating material for your online audience.
We’ll soon say sayonara to Feedburner and Reader, but this PR pro has some better alternatives, as well as a sneak peek at Google’s newest products.