5 ways to bring your internal PR up to snuff
Without an effective internal PR strategy, your external efforts are doomed. Here’s what to do.
Without an effective internal PR strategy, your external efforts are doomed. Here’s what to do.
To do their jobs well, content strategists need to think like authors, publicists, campaign managers, and more.
The retailer released a new ad apologizing for last year’s rebranding campaign, which flopped. Will publicizing its screw up elicit goodwill?
The owner of a New York real-estate company has given raises to 40 employees who have tattooed the company logo on themselves. It’s a novelty, but the fun may not last.
The author committed a small gaffe on social media that came back to haunt her. You can (and should) learn from her mistakes.
Defense contractor Raytheon hired a team of reporters, editors, and video producers and made a big splash on social media as part of its content marketing strategy.
In its bid to reverse air traffic controllers’ furloughs, Airlines for America focused on the inconvenience to passengers and other customers, with a nod to the industry’s concerns.
Nothing is more valuable to a brand than its reputation. Follow this guide to keep yours squeaky clean.
Influence on Twitter is more about sharing and engagement and less about follower count. In that case, are your messages retweetable?
You can’t always avoid a crisis situation, but you can be ready for one. Here’s what you need to know.
As you craft your content strategy, this new tool can provide essential information about online cross-pollination.
Her lyrics draw her listeners in, making them central to the storyline. That’s what you can do with your brand marketing efforts. Just follow three steps.
Scholastic’s campaign to connect fans with favorite authors and experts successfully brings the print publisher into the digital realm.
The author’s is the “Schoolyard Bully Post.” What irks you?
It’s not just playing on Facebook and Twitter, and you can’t simply toss an intern into the role. Here’s a look at some common misperceptions.