3 tips for using Facebook hashtags
Hashtags are now on Facebook. Before you work them into your marketing strategy, consider these pointers.
Hashtags are now on Facebook. Before you work them into your marketing strategy, consider these pointers.
Search engines can be your best friend, if you know how to use links the right way.
As social media marketing grows in popularity and complexity, it’s crucial to keep certain key ingredients in mind.
Branding efforts on the social network can go awry because of poor visuals, lackluster content, or an absence of fun. See how to turn things around.
As communications professionals, we’ve all experienced the ‘Do more with less’ edict. Now here are 10 ways to actually do less while contributing more to your organization.
Icons for the various platforms adorn your website, but what do you actually do for folks who ‘like’ or follow you? What should you be doing instead? Some experts explain.
How important are Instagram, Pinterest, YouTube, and video to your external communications? Online marketing increasingly will rely on images as the digital world evolves, a study shows.
Consider these guidelines to make the most of what others can offer and what you can access on your own. The overriding message: Never stop learning.
Need a stream of interesting and relevant content to engage your audience, but don’t know where to turn? Why not look to these social channels.
Revamping your brand is way more than just adopting a new logo. It entails strategy sessions, audience assessments, internal communication, and much more. Here’s what you should know.
Consider these techniques and tools to bolster your online presence and to engage, expand, and motivate your audience.
Lack of planning, overextending yourself, failing to engage your audience—all can make your online efforts fizzle.
Struggling with how to use Pinterest to showcase your organization? Whole Foods, Definition 6, PBS, and Ragan’s social media director have some ideas.
Komen CEO and founder Nancy Brinker announced in August 2012 she would be stepping down as chief executive, but she hasn’t been replaced until now.
The frozen-treat chain linked its customer rewards program to popular social media channels—with sweet results.