69-year-old icon Smokey Bear gets a makeover
A new campaign involving the furry forester rewards responsible campers with a bear hug, targeting 18- to 34-year-olds through mobile apps and social media.
A new campaign involving the furry forester rewards responsible campers with a bear hug, targeting 18- to 34-year-olds through mobile apps and social media.
From voracious curiosity to a thick skin, certain attributes are crucial for survival in the online realm. Do you have what it takes?
People. Lists. Shorter stories. Even comic-book-style illustrations. Mayo’s internal publication won back readers by competing with Glamour and Sports Illustrated.
Should your brand journalism site live on your corporate site, or be a separate news site? Here are the benefits of and the strategy behind both locations.
Should your brand journalism site live on your company’s website, or be a separate news site? Get the answer in this short video.
Having 400 unread messages at any given time could be a sign you’re just too busy and important to read everything. On the other hand, people might perceive that you’re not on top of things.
Are you ready to take risks? Do you have time to devote to PR? Are you prepared to share your business goals? Then hire away!
Here are some pros and cons of associating yourself online with the company you work for.
If your boss frequently rebuffs you with “we can’t afford social media” or “our customers don’t use it,” point him to this article.
Do figure out your purpose in recognition. Do communicate. Don’t ignore your top performers. You’d be surprised how many organizations do that—to their detriment.
Productivity in the workplace has increased in recent years, the survey has found, and other trends—including Bring Your Own Device policies and re-imagined work spaces—are gaining favor.
As we dive headlong into the second half of 2013, there is a surge of new concepts and processes that online marketers should know about.
Identification, interest, intention, and incentives should all be key components for your online strategy.
Is your Twitter strategy stagnant? Learn what Papa Franciscus can teach you about outreach and audience.
You don’t want your emails to end up in your customers’ spam folders—or worse, never make it to their inboxes at all. Follow these tips for email success.