Setting up a social media calendar: Why and how
Pegging your posts to annual holidays or seasonal events provides relevance and can help keep your audience engaged—and prompt them to share your content.
Pegging your posts to annual holidays or seasonal events provides relevance and can help keep your audience engaged—and prompt them to share your content.
You know them: They rant, post trivial updates, or just plain creep you out. It’s OK to avoid them. Step away from the keyboard.
Has the rise of new media made it possible to practice PR without reporters? Absolutely. But is it smart?
The telecom giant’s non-response to the customer-data scandal has proven surprisingly effective. It seems, though, not to have had any alternative course of action.
Can’t get your fans to listen? Try asking them questions, acknowledging their answers, and starting conversations based on current events—wacky or otherwise.
Less than a year after hiring Chris Sorek, the communications organization has announced his resignation. UPDATED.
Sandra Fathi, president of Affect, discusses the three most common PR measurement mistakes—and how to avoid them.
Lousy timing, incomplete canvassing, and lack of response to the feedback that’s offered will probably only make your employees even less committed. Are you making these mistakes?
The department store chain is relying on bathroom humor to drum up attention. The videos have gone viral, but it doesn’t constitute a brand strategy, experts say.
Millennials seem able to use social media in their sleep. Envisioning and building a distinctive, credible online persona might be more challenging, so heed this advice.
A motorcycle changed the way employees perceived CEO Henry Herington and altered his “entire perspective” on how to communicate with them. He’s following “Murray’s Manifesto.”
In addition to helping found the United States, Franklin was a brilliant inventor and community builder. His legacy includes valuable lessons.
Being forthright and available to your audience—especially those directly affected by the specific problem—will help you weather the storm.
All content is not good content, and content marketing isn’t a newfangled trend. We’re busting these myths and more.
The industry alliance should focus on raising the confidence in the value of business communication rather than the competence of its members, this author asserts.