Objectives, metrics, PR and social media support, and matching the budget to a given project’s needs — all are key elements of attracting eyeballs and getting results from your call to action.
The official spokesman for the U.S. Army distanced the organization from a colonel’s message to PR representatives about the attractiveness of female soldiers in publicity photos.
The official spokesman for the U.S. Army distanced the organization from a colonel’s message to PR representatives about the attractiveness of female soldiers in publicity photos.
Strategic thinking could mean the difference between a lowly job and a promotion, or a mediocre business and a thriving one. Here are the habits you need to become more strategic.
It’s one thing to hear a customer, but quite another to understand what he’s really trying to tell you. These listening styles can help you figure it out.
Chances are you’re not facing a tough crowd and no, you can’t wing it. Dismiss these excuses before they hurt you as a speaker.
There is no circumstance when the question, “Did you get my press release?” should be uttered.
You’d love to create great content to lure customers or fans. But it’s such a drain on the budget. Or is it? Brandscaping’s Andrew Davis asks, What if content became a line-item plus?
The words in your subject line won’t send an email to the spam folder, nor are consumers trigger happy with the spam button. Watch out for these tall tales and more.
Make sure your content is easy to share, has a voice, solves customer problems and converts readers into buyers. If it doesn’t, it’s doomed.
You can do the same for your company. Just follow these six simple steps.
Verizon recently scraped this blogger’s content without asking for permission or providing attribution — and then failed to make things right. Is there anything bloggers can do?
Content marketing can do wonders for your brand, but a whole lot can go wrong if you’re not prepared.
Southwest Airlines and Marriott Hotels put employees first. The mutual regard and camaraderie are manifested in multiple ways, including customer service and loyalty to the company.
It’s time to retire this tired social media buzzword.
