Search Results (strategy)

If you missed these important posts about the present and the future of PR this year, here’s your chance to get caught up.

As opportunities and avenues for communication broaden, PR pros are going to have to come to terms with the fact they can’t do everything all at once.

A great story idea shouldn’t wither away because of breaking news or other factors. Try these alternatives to breathe new life into it.

The writer of the paper’s ‘Haggler’ column decided to ask why his inbox was filling up with pitches that had nothing to do with him. At least one business owner was surprised to hear it was happening.

The writer of the paper’s ‘Haggler’ column decided to ask why his inbox was filling up with pitches that had nothing to do with him. At least one business owner was surprised to hear it was happening.

The season of giving thanks with family and friends—and stuffing our faces—offers important reminders for public relations professionals.

Data mining, ceding control, tapping superfans’ influence, and being ‘useful’ are the keys to the future — and that future has already begun.