10 signs your content marketing campaign is dying
But even if it’s on its deathbed, there are ways to bring it back to health.
But even if it’s on its deathbed, there are ways to bring it back to health.
You don’t need a mass audience to be a success. You do have to keep marketing at arm’s length. And there’s a role for content partnerships with mainstream media.
Almost 80 percent of chief marketing officers believe custom content is the future of marketing, and 50 percent of companies already have content marketing strategies.
When it comes to influencers, the saying “you get what you pay for” proves true, this blogger says.
University of Utah Health Care illustrates that the core of good online marketing is good content. Bolstering engagement and monitoring ROI are just two pieces of the puzzle.
Trends and shifts occur continually, though at varying speeds. Here’s a look ahead.
Try these steps to take to reach out to journalists in a sensible, effective way.
Could the Peanuts gang, always wise beyond their years, have foreseen the era of social networking? Good grief! Accept the wisdom in whatever form it takes—even that of a beagle.
It’s more than a trend; it’s a terrific way to raise your brand’s profile. It’s fraught with pitfalls, though, so heed these warnings as you navigate the often treacherous online terrain.
Companies will be on the hunt for content directors next year. Find out the 10 skills this position requires and see if you’d be a good fit.
Without involving customer service in your PR efforts, you can’t possibly do your job. At least, not very well.
Not all of Facebook’s features and tricks are as obvious as others. Check out these hidden shortcuts and design options that can help spruce up your page.
In seeking to establish yourself as a topic expert, remember that endorsements matter. So do your 2nd– and 3rd-level contacts.
Did you know that 93 percent of B2B marketers use content marketing, or that 58 percent plan to increase their content marketing budgets in 2014? Read on for more interesting trends.
Employees are not lowly minions out to do the board’s bidding. Take employees happiness and satisfaction seriously, or watch the company wither.