Spirit AeroSystems had to get creative to stay connected and prevent its stock price from taking a hit following a storm that brought its operations to a halt.
The waitress is suing the restaurant chain for cutting her hours so deeply she had to quit after she stopped wearing the wig.
Which one does your company need to excel in the social media space?
As companies take to social media to support (or reject) same-sex marriage, experts debate how much they’re helping or hurting themselves—and whether it’s all just another marketing gambit.
In the wake of a cheating scandal, Harvard College administrators searched the email of 16 deans without permission. The college apologized, but faculty and staff remain uneasy.
The hyper-local news website network issued an internal memo on Friday touting good news to come. On Monday, heads rolled and some offices were shuttered.
A week after announcing it would dilute its bourbon in response to increasing demand, the brand turned on its heels and went back to the old formula. Did it establish a model for brand mind-changes?
Although the company denies its actions were influenced by an online petition that received more than 200,000 signatures, the 15-year-old who started the petition, has claimed victory.
The university could have prevented the media frenzy it finds itself in if its PR team did their due diligence.
The airline insisted that the $10,000 instrument be checked; it ended up severely damaged. Delta’s paying up, but is it too little, too late? Gibson guitars, meanwhile, quickly struck a winning chord.
With just about everyone carrying a smartphone, the risk of rogue employees creating a reputation crisis is quite high. As technology evolves, it will only get worse.
A food safety coalition rallied activists to flood the Cheerios Facebook page, which is now covered with anti-GMO comments. The cereal maker could have avoided such a nightmare.
Meet the popular kids, the jocks, the nerds, and the new kids of the public relations profession.
Papa John’s is the latest company to benefit from a fan-organized event following backlash over an executive’s controversial stance.
The oil giant will absorb huge penalties for the Gulf of Mexico oil spill. How will the verdict and payments affect its tainted reputation?
