Not resizing your images, linking directly to products or using hashtags properly will irritate customers and negatively affect your organization’s sales.
No one wants to deal with an atrocity—nor the media madhouse—like that of the Boston Marathon bombing. Or to fend off foreign spammers. But are you preparing for the worst?
It’s time to sound off, PR pros. Does the main character in the ABC drama accurately depict what it’s like to work in PR?
It’s time to retire this tired social media buzzword.
If you can’t convince your boss that your company should be on Facebook, use this infographic to craft a persuasive pitch.
By defending itself and FAA guidelines on social media, American Airlines kept this crisis from getting too high off the ground.
The safety of air travel is once again at the forefront of people’s minds, but carriers should resist drawing attention to themselves, crisis experts say.
For public speaking, crisis management, reading body language, and dealing with the media, these books ought to cover all the bases.
As tempting as it may be to fire back a response when someone posts a negative comment, take a deep breath and follow these steps.
The fan-created annual tribute has garnered 40,000 Facebook ‘likes,’ but the maker of Nutella took legal action to stop it. Then it reversed itself. Did the company turn great publicity into irreversible damage?
The ABC drama not only serves up entertainment and suspense, but good advice on how to rock at your job.
PR pros need a lot of new tools for their jobs. One thing they don’t need? The letters ‘PR.’ So says industry pro Gini Dietrich, who spoke at Ragan’s PR and Social Media Summit.
New Zealand-based Tui has seen a slew of complaints over an ad that some see as deriding same-sex marriage. The company insists its latest themed ad is just a joke about relationships in general.
The athletic clothing company pulled T-shirts adorned with the phrase ‘Boston massacre’ from its stores before it became a crisis.
Carnival Cruise Line, Chick-fil-A, and Lululemon recently have implemented policies that seem to point toward damage control. Are the approaches working?
