10 tips for using a celebrity spokesman
The payoff for having a star athlete or performer appear at your event can be tremendous, but you should know these essentials so you don’t waste your time, effort, and mental energy.
The payoff for having a star athlete or performer appear at your event can be tremendous, but you should know these essentials so you don’t waste your time, effort, and mental energy.
Speechwriting experts say facts, characters are OK, but the most engaging presentations feature conflict, drama, humor.
The banking giant’s stated goals for the center are to track sentiment and help with customer service. If there’s a lending question that comes up, though, that gets kicked to the lawyers.
The platforms vary in format, post length, and subject matter, so there are lots of options available to you as an online brand manager.
On Twitter and some other platforms, the # affords social media managers ample opportunities to promote a brand—done properly. If you commit certain missteps, you’ll do more harm than good.
There’s finally a way to show executives how your employee engagement strategy is helping the company. Alleluia!
Did you know that it’s 50 times easier to get a video to rank on the first page of Google than other content types? Here’s why visuals are an important part of any content strategy.
Not resizing your images, linking directly to products or using hashtags properly will irritate customers and negatively affect your organization’s sales.
Branded content may be all the rage, but endorsements from trusted, unbiased sources guide a vast majority of purchasing decisions, according to a Nielsen study.
As Facebook rolls out its newest version of Timeline to businesses, it wouldn’t hurt to make these changes to your page.
First of all, don’t write for your target audience. Write instead for your target audience member. Individualize it.
Scripps Network Interactive turns to ICF Interactive to help create new SharePoint portal to replace old, inefficient system.
Negative reviews, untrue comments, and trolls are pushing their way to the top of search rankings. Here’s how to clean up what’s being said about you online.
Your online marketing strategy has a crucial component: context. That means brand managers and agency reps must monitor conversations in order to deliver a relevant message with perfect timing.
At nearly 170 years old, the company has successfully stepped into online engagement, primarily by staying true to its brand and communicating its well-regarded identity.