A guide to measuring social media ROI
Ask yourself these questions to determine whether your social media efforts are helping your organization achieve its goals.
Ask yourself these questions to determine whether your social media efforts are helping your organization achieve its goals.
Disconnected workers shouldn’t be ignored, but engaged. Here are some ways to accomplish just that.
The micro-blogging platform does not offer a quick fix for your online marketing efforts. Rather, it’s a place to begin and strengthen relationships. Time and patience are crucial.
Have you ever wondered why how-to or numbered-list headlines get so many clicks? Here’s your answer.
Have you ever wondered why how-to or numbered-list headlines get so many clicks? Here’s your answer.
Native ads are more effective and contextually relevant, thus better for brands to tell their story and engage specific audiences.
The online payment company’s former director of strategy, Rakesh Agrawal, has been tweeting erratically over the past few days, so PayPal’s president has distanced the company from him.
The online payment company’s former director of strategy, Rakesh Agrawal, has been tweeting erratically over the past few days, so PayPal’s president has distanced the company from him.
As the network grows at a breakneck pace, it makes sense for your organization to cater to its professional audience. Here are some guidelines.
Your views on company culture, creativity, and your career arc should be key elements in choosing where to take your first (or next) job.
Target Facebook posts by geography. Tweet for impact. Develop a voice. Communicators from PBS and two medical institutions dish on what makes their social media platforms sparkle.
Virtually every PR pro has been there: Lots of lines in the water, and nothing’s biting. Despair not. There are simple steps you can take to get back on track.
Ideally, you’re engaging your associates from Day One. It’s never too late to start, though, and these days, a star employee’s exit doesn’t have to be a permanent loss.
B2B marketers are becoming more content marketing savvy than ever. This graphic shows what the most effective content marketers do to succeed.
Brand managers and online marketers, take note: Your posted content will be valued and displayed based on revised metrics. Knowing the particulars will be vital to your campaign’s success.