The immediacy and vast scope of the Internet and an updating of SEC regulations have diminished its importance, but it retains some value for key reasons. Read on…
Crafting a relevant posting/sharing policy and monitoring conversations are just part of the drill.
Why did people donate to help a kid who made a cardboard game arcade? How did a game show boost the sales of IBM? Andrew Davis explains how great storytelling boosts ROI.
Yes, it takes discipline and dexterity to get on and off your favorite platforms quickly—and you might not get your usual ‘fix’—but you can represent your brand amply by using these tactics.
You can use the app in interesting ways to engage consumers and build an audience. How many of these efforts would work for your organization?
American businesses lose $550 billion a year due to disengaged employees. A new survey says mobile could help reengage those workers, and therefore recoup the lost revenue.
We’re galloping toward free-flowing offices—for those who aren’t working in three-hour bursts from their patios—and relying on mobile technology for just about everything. Just ask your sales team.
Quite a few skills that can be learned from work in public relations can translate to child-rearing. Here are some of the major ones.
Researchers at Northwestern University’s Kellogg School of Management say the ‘maximizing mindset’ leads to disappointment.
Researchers at Northwestern University’s Kellogg School of Management say the ‘maximizing mindset’ leads to disappointment.
Handwritten letters and a little serendipity led to a sit-down with Warren Buffett—on national television, no less—and to much more.
From updating passwords to refreshing your profile background images, minor changes can have major benefits.
First Security Bank’s Only in Arkansas website celebrates the state, its festivals, and the Frito chili pie. What it won’t plug is its savings accounts—or its customers.
The micro-blogging site affords terrific opportunities for giving your organization a recognizable face-just make sure it doesn’t become a *facepalm*.
An annual report in Instagram images? Crowdsourced casting for commercials? Store signs pointing out your top pinned products? How communicators are harnessing the power of visuals.
