6 ways to optimize your organization’s LinkedIn profile
The online platform caters to professionals, of course, but all those career-driven folks are consumers, too.
The online platform caters to professionals, of course, but all those career-driven folks are consumers, too.
The online platform caters to professionals, of course, but all those career-driven folks are consumers, too.
The 10,000-employee cooperative successfully launched an intranet on SharePoint 2013, but things might have gone more smoothly. You can benefit from Land O’Lakes’ hindsight.
Boosting a client’s reputation alone won’t cut it anymore. Here are some ways to ensure that you can prove your worth.
Say a reporter accidentally records you saying something you don’t want the public to hear. There are three ways to handle the situation.
Counting opens isn’t enough, respondents say in a Ragan/PoliteMail survey. But many find it hard to measure whether they’re making a difference—and most aren’t measuring at all.
It’s one thing to let employees tweet nice things about you organization and its products or services. It’s quite another to guide them about serving as informed, engaging advocates for your mission.
Vocus’ State of PR and State of Marketing reports found that a little more than half of PR and marketing pros have content marketing strategies, but it’s not at full saturation yet.
There’s no need to worry about public relations jobs being replaced by computers any time soon, but certain tasks can certainly be handed over to the machines.
If so, should we care?
It’s time to see if your social media strategy is up to snuff. Compare it to this checklist, and adjust accordingly.
The Gray Lady’s leaked ‘Innovation Report’ gives some insights about how it’s attempting to modernize and offers ideas about how marketers can do the same.
A look at the ads that made us both smile and cringe.
Certain traits, tendencies, and behaviors will send associates to outside job boards in a hurry. Are you pushing employees toward the exit?
Reports of the demise of the written word are premature. Adjusting the way we go about producing it is not a terrible idea, though.