Meme-jacking 101: Everything your brand needs to know
The ubiquitous online variations on a theme are not only terrific for expressing what your cat’s really thinking. There’s great potential for helping your marketing message go viral.
The ubiquitous online variations on a theme are not only terrific for expressing what your cat’s really thinking. There’s great potential for helping your marketing message go viral.
Content your employees share receives eight times the engagement of content your brand shares. Plus, employees can reach 10 times as many people as your brand can.
No one wants to deal with an atrocity—nor the media madhouse—like that of the Boston Marathon bombing. Or to fend off foreign spammers. But are you preparing for the worst?
The shotgun approach to pitching is common. Equally common is that it doesn’t work. Try these approaches instead.
Developing an app requires a lot of planning and strategy, but these tips can lead you to success.
Even the folks behind PBS’ post-Edwardian drama worry about measurement. Hear how PBS tracks social media, and why ROI isn’t the best metric.
Television is the go-to medium for breaking news, but online reports provide depth. Content marketers should apply these findings when promoting their brands.
Do you send emails just to say hello? Do you respond to people who tweet you? Do you meet up with people in real life? You may want to start.
The press release is not dead, nor should it be, Diane Schwartz of PR News says. She and Mark Ragan discuss why.
As more and more companies produce content, the less visible yours will become. Try some of these tactics to keep your organization’s information front and center.
Stop building a community around your product. Stop telling stories. Stop making your organization sound human. The advice sounds blasphemous, but it could bring you more business.
Here are easy yet exceedingly effective ways to expand your fan base and engage with your target audience.
Employee surveys sound great, but they won’t reveal how engaged employees are, why employees are disengaged, or what you should do after the survey is complete.
If the all-staff email blast isn’t cutting it anymore, what is working in employee messaging? Well, how about letting them photograph a bunch of Harry Potter lookalikes?
Content marketing is growing at a rapid clip, but it’s far from being perfected. Check out these tips from people at the top of this evolving field.