10 outstanding corporate blogs
Huge companies need online engagement, too. Here’s a list of those that are hitting all—or at least most—of the right notes.
Huge companies need online engagement, too. Here’s a list of those that are hitting all—or at least most—of the right notes.
PR pros know that how to write a readable PR report hardly gets mentioned compared to how to write a press release or a story pitch. Katie Paine fills that big gap step-by-step below.
Do you instruct people how to leave a voicemail message? Engage in ridiculous Facebook quizzes? Overuse ‘genius’ and ‘brilliant’ (even facetiously)? Yes? Well, knock it off.
PR and marketing pros can avoid the hatred of the public by learning from the mistakes of companies that already earned it.
The new year promises further dovetailing of metrics applications, as well as a new spate of consolidation. What else does the crystal ball reveal? Gaze intently…
An organization’s response to an emergency—internal or external—will show its core character. What’s in your company’s DNA?
This online flippable magazine format combines visuals, mobility and custom content curation—a trifecta for attracting consumers and followers to your brand.
One keys on amplifying the brand identity and building affinity; the other focuses more on the customer’s journey—but which is which? It’s all about the desired outcome.
A leftover internal direction on the cable company’s post not only served as an embarrassment to the brand, but also a lesson to PR pros to double check before publishing.
Recognizing the overlaps of and distinctions between content marketing and traditional journalism is crucial to helping each entity thrive, the author asserts.
PR pros can access reams of tips about writing and pitching successfully, but they can also learn quite a bit from considering what not to do.
You’ll earn a lot more attention for yourself or your organization if you have a robust profile on LinkedIn. Here are the boxes to check.
These common beliefs won’t help you, and they could even damage your brand.
Looking to prove your PR shop’s value to the organization? Take a page from Cision. Pitch reporters individually, and glean information from the Web addresses you provide them.
Common social media pitfalls can ruin otherwise good campaigns, but pros can avoid digital offenses by following these tips for branding success.