Is storytelling part of your brand journalism strategy? It should be
Forward-thinking organizations are stacking their PR and communications teams with journalists so they can tell stories with human appeal.
Forward-thinking organizations are stacking their PR and communications teams with journalists so they can tell stories with human appeal.
Ever wonder why the boardroom ignores you? You have no credibility without measurement.
A PoliteMail/Ragan survey shows that email outranks the intranet and supervisor meetings in its importance internally—but it isn’t the most measured.
A new survey finds that major platforms rank relatively low when it comes to user satisfaction. That malaise needn’t hurt your online efforts, though.
Does the tool provide good customer service? What analytics does it offer? Can more than one person access the tool? You need answers to these questions and more before you purchase.
There’s no need to worry about public relations jobs being replaced by computers any time soon, but certain tasks can certainly be handed over to the machines.
The Gray Lady’s leaked ‘Innovation Report’ gives some insights about how it’s attempting to modernize and offers ideas about how marketers can do the same.
The private equity firm that acquired Vocus in April is moving forward with a plan to form a ‘global PR cloud company.’
The private equity firm that acquired Vocus in April is moving forward with a plan to form a ‘global PR cloud company.’
A frustrated Target employee sent an email to Gawker ranting about the retail store’s corporate culture. Target’s CMO responded perfectly.
Everyone is reading content on their mobile devices these days. Use this as an opportunity to freshen up your newsletter. These tips can help.
See the list of entries that are one step closer to the prize.
The consumer electronics giant taps bloggers and other outside voices to spread news about its latest offerings and engage established and potential customers.
With a slogan drawn from a 1980s rock group’s anthem, an insurance broker reversed its slide and became an industry leader. And how come you’re charging so much for those sodas in the break room?
The tech giant’s VP for communications shares how it engages and interacts with the public.