How to cultivate employee-generated content to boost your brand
Your co-workers know your business inside out, and their personal outreach means more to established and potential customers than a company statement or a quote from the CEO.
Your co-workers know your business inside out, and their personal outreach means more to established and potential customers than a company statement or a quote from the CEO.
Cobbling together a promotional article about your organization and hitting the ‘publish’ button is not enough. Follow these practices to capture audience attention and build loyalty.
Call it the sweet taste of success: Brand managers created an online giveaway involving taste testers from its audience, building awareness and getting crucial feedback on its latest product.
Job seekers can get the chance to write for Facebook with this week’s featured listing.
You’ve gotten the budget approval, selected a measurement tool and started gathering data, so you’re all set, right? Not so fast, Sherlock. It’s not all that elementary.
You’ve gotten the budget approval, selected a measurement tool and started gathering data, so you’re all set, right? Not so fast, Sherlock. It’s not all that elementary.
If your organization’s brand manager tweets once a week or less, or if the content is purely self-promotional, it might be doing more harm than good. Here’s what you should know.
LinkedIn and Red Bull’s content marketing strategies are bringing in money. Are yours? If not, try a few of these tactics.
From ill-advised tweets to product recalls to massive data breaches, reputational disasters could lie just beyond the horizon. Keep these protocols in mind to weather the storm.
Let’s face it: You’re simply too brilliant to have every blog post, video or Twitter chat become a one-off. What a waste. Spread your genius around with these handy helpers.
These apps and websites will help you schedule posts, repost photos, direct users to product pages, run promotions and more on the visual platform.
As you plan and develop your metrics, these essential factors must play an integral part for your data to be relevant and steered to the proper people.
These platforms can help practitioners gather relevant articles and videos without breaking the bank.
With more employers embracing the bring-your-own-device approach, your in-house education offerings must be accessible on mobile devices. Don’t be stuck in the past.
It’s tempting to twist data into the results you want, but doing so won’t help your organization get ahead. Beware these measurement traps.