4 outdated press release practices
Over the decades, publishing has largely transitioned from print—requiring ample lead time—to the instantaneous nature of digital channels. So, too, has the way PR pros seek news coverage.
Over the decades, publishing has largely transitioned from print—requiring ample lead time—to the instantaneous nature of digital channels. So, too, has the way PR pros seek news coverage.
Visual storytelling captures attention and delivers messages that stick in viewers’ minds. Here are some fundamental approaches, along with tools to streamline the process.
Inspired and inspiring, these presents will warm the hearts—and the hands—of the freezing freelancers, aspiring authors and pithy poets on your shopping list.
Monitoring of visuals, the emergence of data throttling and the demise of the bundling board are just some hallmarks of the past year.
If one glance at your email starts the recipient snoozing—or, worse, deleting—then you’re probably committing one of these common blunders. Trade those snores for clicks.
It does you little good to find out in December that your efforts last February went awry. For the health of your organization, you’re far better off taking your comms temperature frequently.
The occasional poll to see how staffers like the new features in your newsletter isn’t enough anymore. Check out these metrics to see whether your messaging is working.
Humor can build rapport and start conversations on social media. Follow these tips to make followers laugh and avoid offending them.
Journalists are overwhelmed with scores of story offerings a day. Follow these approaches—suggested by editors in a recent survey—to make sure yours stand out.
All those articles you’ve been writing may not reap immediate results, but their long-term effect on your organization’s bottom line will make leaders take notice.
Some ROI aspects are as nebulous as those of a golf club membership or a suite at a sports stadium. Others have real metrics that you can show the top-tier execs. Here’s how.
Researchers looked at results from more than 3 billion emails to determine the best- and worst-performing words and phrases. Are you choosing wisely?
You’ve created piles of marketing content. Congratulations. Or should it be “Condolences”? Content not aimed at solving others’ problems amounts to spinning your wheels, says this expert.
These handy items help you improve your brand’s visual content with better cropping options, slideshows and even contests. Get the picture?
Even in this age of digital media, print remains pertinent. Here’s why you should consider keeping your print publications, as well as several ways to keep them fresh and interesting.