6 tools to power your blog’s content
Coming up with fresh posts and maintaining a consistent publishing schedule can be daunting. Here are apps and websites to help PR and marketing pros gain inspiration.
Coming up with fresh posts and maintaining a consistent publishing schedule can be daunting. Here are apps and websites to help PR and marketing pros gain inspiration.
Most of your employees have smartphones, and the spontaneous, visual nature of the platform makes it a natural for storytelling and staff engagement.
This position should be neither entry-level nor an afterthought for your marketing strategy. Today, a brand’s online presence might well be its most prominent. Ask these smart questions.
The global online ledger has retail sales implications for manufacturers, as well as applications in elections, identity security, consumer protections—and much more, as PR pros get creative.
Adidas has moved from advertising to content marketing. To do this, it built newsrooms in 12 cities globally. Here’s a glimpse at what happened when its marketers started writing news.
Social media measurement is not a branch of algebraic topology or experimental physics, says this expert. It’s a matter of common sense, hard work, and precise, agreed-upon goals.
Media relations pros must commit to the new individualized, personalized social press release written to fit exactly the social channel it’s destined for, this expert argues.
Your organization’s online presence conveys a message that many consumers will embrace. Here’s how to stay consistently true to that positive public profile.
Surveys might indicate that employees favor the intranet or email as sources of information, but maybe you’re not asking the right questions.
Your blog post or video might be captivating and inspiring, but unless you spread the word, it won’t reach your target audience and beyond. Try these approaches.
Johnsonville Sausage uses PressPage for Web posts and social media sharing, boosting the reach of a cooking stunt and broadening the search for a multi-skilled spokesperson.
Long-form content and real-time video will accelerate as the year rolls out. How can online marketers plot a course based on these prevailing winds.
Your website is lovely, your blog posts are lyrical, but typos and bad syntax could be driving potential customers away by the thousands. Stanch the bleeding. Here’s how.
Simply creating a post and hitting publish won’t do you much good. It’s got to get in front of lots of eyeballs. Here’s a way to satisfy inquiring minds and inveterate sharers.
There’s no need to worry about public relations jobs being replaced by computers any time soon, but certain tasks can certainly be handed over to the machines.