30 jobs in the PR and marketing world
Ever been criticized for having too many jobs on your résumé? Experts say job hopping could actually be a positive. Here’s how—along with a list of open positions to consider.
Ever been criticized for having too many jobs on your résumé? Experts say job hopping could actually be a positive. Here’s how—along with a list of open positions to consider.
Credibility is essential to effective messaging. Avoid turning your 14-karat copy into fool’s gold with a whimsical typeface.
Breaking through the noise, finding a budget for paid advertising and decreasing efficiency plague content marketers everywhere. Here’s how not just to cope—but to thrive.
This popular strategic approach can generate many enduring benefits for your organization. There’s more to it, though, than simply cranking out and publishing a few blog posts.
The work of a community manager is never over—and it’s tougher than it might seem. See if you relate to these tweets.
Jargon can muddle the meaning of any PR copy, but your online presence is subject to the same. Here are several buzzwords to remove, along with tips to improve.
The behemoth social media site offers great marketing potential, but brand managers must avoid pitfalls that could undermine their best intentions.
To align your work with the Barcelona Principles, you should get to know this interactive metrics protocol. It’s not the easiest interface, so here’s some help in getting started.
If nobody can find it, it doesn’t matter if you’ve created the Next Big Thing. Use these four strategies to ensure your work is seen and drives results.
Make videos of your employees. Photograph the junk in your organization’s closet. Use Hollywood and the NFL as reference points in internal comms. Learn from Southwest Airlines.
Here are the highs and lows of every big social media marketing campaign, by an experienced pro worked in the trenches, but has kept her enthusiasm for social marketing undimmed.
Tech companies are taking over the media landscape, but that doesn’t limit the opportunities for PR pros and writers. Here’s what’s changing, along with some openings to consider.
Have you been thinking about turning your organization’s communications into your version of a metropolitan newspaper newsroom? Here are some examples you should look at.
You don’t peddle scuba gear in Kansas. This guidance will help you identify and locate your target consumers, and then guide them through engagement toward a purchase.
This storytelling approach to marketing has taken hold and isn’t going away anytime soon. Still, it must be properly angled, with an emphasis on people, to engage consumers.