The promoters who ballyhooed 19th- and early 20th-century circuses were the creators of modern PR. The shows under canvas have mostly vanished, but lessons remain.
Attention spans are shrinking, and your audiences are overwhelmed. The answer? Snackable content. Otherwise … hey, look! A squirrel!
Enter PR Daily’s 2018 Video & Visual Awards to showcase how you stood out in a world dominated by visuals.
Who scored big in the world of PR this year? Shoe stunts, student shooting survivors and a Tesla firewater finesse have all resonated with consumers and industry pros.
The company that owns such iconic brands as Calvin Klein and Tommy Hilfiger didn’t have an identity of its own until recently. Here’s how that changed.
The board is fighting back after John Schnatter accused the current CEO of misconduct. Can the pizza company convince consumers it no longer follows the former face of the company?
The pizza chain created a video montage of consumers’ snark-filled tweets to apologize for the recent PR crisis caused by its founder and former chief. It didn’t go over well.
PR pros can take this Father’s Day weekend to remember some of the forefathers of their industry. Who would make your list of modern PR mavens?
Your organization’s leaders, whether touting a new product or defusing an online firestorm, can sink or salvage your brand and reputation. Here’s guidance to help you light the path.
Some view corporate levity as too risky or unprofessional, but with the right approach it can open doors to new opportunities. Follow these guidelines for getting a laugh while making a sale.
Some view corporate levity as too risky or unprofessional, but with the right approach it can open doors to new opportunities. Follow these guidelines for getting a laugh while making a sale.
Your organization’s leaders, whether touting a new product or defusing an online firestorm, can sink or salvage your brand and reputation. Here’s guidance to help you light the path.
After two black men were arrested for trespassing at a Philadelphia location as they waited for a friend, critics decried a double standard. The CEO vows, ‘This is not who we are going to be.’
When planning for potential crises in the past, most organizations didn’t imagine inappropriate employee behavior would top the list. Times have changed.
Don’t get caught off guard on air. Anticipate tough questions, narrow down your talking points, and never forget that the mic might still be hot.
