3 ways media metrics can help you handle PR crises
Preparing for reputational firestorms can be easier and more effective for communicators who heed data and draw relevant insights. Learn from these examples.
Preparing for reputational firestorms can be easier and more effective for communicators who heed data and draw relevant insights. Learn from these examples.
A swift response can mitigate reputational damage, but forceful, clear employee communication that heads off bad behavior is a better approach for all concerned.
When your brand comes under attack, address the issue right away. Take control of the online conversation, and make sure your team is equipped with clear, concise messaging.
The microblogging platform is struggling. If it goes belly up, what’s next for communicators?
From identifying and measuring consumers’ online behaviors to the rampant damage caused by ‘fake news,’ practitioners must continually recalibrate—or lag the field.
Your organization’s leaders, whether touting a new product or defusing an online firestorm, can sink or salvage your brand and reputation. Here’s guidance to help you light the path.
These strategies should work in tandem when a firestorm hits your organization. When used properly, your reputation can bounce back more quickly.
The construction supply company’s TV spot about a mother and daughter immigrating to the U.S. didn’t just launch a political firestorm—it also showcased a new way for organizations to recruit talent.
The organization’s brand managers were sent scrambling to quell backlash over its reference to the late actress’s iconic hair buns. Here’s how you can avoid the same fate.
After seeming to ask pro-Trump employees to resign, Matt Maloney walks back his ‘misconstrued’ statement. Are there lessons for consumer brands in contentious times?
In a highly anticipated speech, Rahm Emanuel calls for community, mentorship and increased police presence. Crisis communicators weigh in on forward strides, as well as missteps.
Like Flint, Michigan, our nation’s capital had its own lead-tainted water crisis in the 2000s. Its utility learned that rebuilding your good name is a long-term battle starting with transparency.
To rebound after a crisis, organizations are largely at the mercy of the public. With a sound strategy, though, the fallout can be lessened. Here’s how five corporations weathered the worst.
An executive presence on Twitter builds consumer confidence and engagement with your brand. Here’s help in getting your head honcho to start posting on the short-form platform.
The automaker’s deceptive practices regarding emissions on some vehicles has hurt its stock price and has severely damaged its brand overall. Hard remedies are required.