How to manage your COVID-19 response
The rapidity of digital news and the unique effects of novel coronavirus have upended the business world. Top leaders share best practices for communicating through the ups and downs.
The rapidity of digital news and the unique effects of novel coronavirus have upended the business world. Top leaders share best practices for communicating through the ups and downs.
The team members and staff, crowned 2017 World Series champs, booted their opportunities to explain and sincerely apologize. Here’s what PR pros say they should have done better.
The pageantry, the passion and the global reach all have significant allure for marketers and brand managers. Still, crises can hit even amid the revelry, so a response plan is essential.
Check out who made this year’s elite list of finalists.
Savvy pros should strap in for a wild ride and prep for a proliferation of false news, deepfakes and brands taking polarizing stands.
Enter PR Daily’s Digital Marketing & Social Media Awards by the Jan. 24 entry deadline to find out.
Enter PR Daily’s Digital Marketing & Social Media Awards by the Jan. 24 entry deadline to find out.
Sometimes recovery takes more than medicine. The iconic spokes-duck, crafted into an interactive toy, gives youngsters undergoing treatment a much-needed morale boost.
Guerrilla marketing sometimes lives up to its name, as when LED devices are mistaken for bombs in a major city—and all hell breaks loose. Priorities and agility become crucial factors.
From crisis communications to unveiling that brilliant new product, your head honcho should recognize these high-profile moments to step up and be the face and voice of your organization.
In its 2019 Global Communications Report, the Annenberg Center identifies how industry practitioners are putting a premium on social media and owned content, as well as technology’s impact.
There is a benefit to acting quickly, but severing the relationship isn’t always the best option. Consider these insights from a study examining 230 crises.
The former publisher of PR News will become Ragan’s new CEO effective May 13.
Categories include crisis management, thought leadership, cause marketing, media pitch and more. Complete your entry by the extended deadline on April 24.
Your business partners might have a fuzzy view of what public relations is and isn’t, what it does and doesn’t attempt to do. Offer these insights to clarify the processes and team up for success.