4 rules for every new brand manager
Think you’re ready to conceptualize a marketing strategy? Before you get to work, consider this checklist of branding musts.
Think you’re ready to conceptualize a marketing strategy? Before you get to work, consider this checklist of branding musts.
Want to reach consumers on their name day? Offer an element of surprise. Increase your brand loyalty with these useful tips.
This popular strategic approach can generate many enduring benefits for your organization. There’s more to it, though, than simply cranking out and publishing a few blog posts.
Communicators, if you want to stop working on the assembly line of ill-advised messages and start contributing ideas early in the concept phase, follow this two-step approach.
The world’s first ‘ multidisciplinary, hospital-based center’ to treat patients and conduct research has opened in Baltimore. In Florida, there was more Zika-related news—and not all comforting.
Unsure what to do with that visually oriented platform? An Instagram expert offers tips and tools that will help you find your ‘visual voice.’
Motivating a staff might seem like a one-size-fits-all process, but you’ll see much more success if workers at every level contribute ideas and insights.
How can you improve your organization’s messaging? One pro dares to delve into defining ‘thought leadership’ and how you can use the tactic to succeed in your next PR campaign.
The road to what many communicators call ‘modern marketing’ begins with video. To keep your résumé up to date, read these tips. To begin your search, view these open positions.
The work of a community manager is never over—and it’s tougher than it might seem. See if you relate to these tweets.
Want to entice twenty-something consumers? Don’t wait by the phone. Younger audiences are choosing to interact with brand managers via myriad online channels. Here’s how to adapt.
The word, describing the pegging of a campaign to a breaking event, is bothersome. Here’s one take on how the concept has evolved—for better or for worse—with regard to media relations.
Many live talks go smoothly from start to finish. Others, well, not so much. Preparedness can involve extra batteries, hard copy of your notes or profound familiarity with your topic.
These pieces of internet culture are pervasive across social media platforms, but it’s not just for bloggers or online fans. Here’s what you should know about jumping on the trend.
Your organization’s online presence is essential to your overall marketing success. Include your web team in planning and execution, and avoid the fatal misstep of ignoring analytics.