Report: 95% of content doesn’t garner engagement
Brand managers are struggling to boost interactions with consumers on the growing number of images, videos and articles they produce. Some are doing it right; are you?
Brand managers are struggling to boost interactions with consumers on the growing number of images, videos and articles they produce. Some are doing it right; are you?
As Mary Poppins said, ‘In every job that must be done, there is an element of fun.’ If you can find it, employees will work harder and better—and enjoy themselves in the process.
Auugh! Don’t tell us there’s another generation out there with its own marketing rules. Fear not. You’re going to have fun reaching out to these kids.
Communicators often spend hours perfecting their clients’ brands and campaigns, but you shouldn’t forget about your own professional desires.
Working as a brand manager in today’s social media climate is not easy. Heed advice from this young PR pro turned social media expert to stay afloat.
In a highly anticipated speech, Rahm Emanuel calls for community, mentorship and increased police presence. Crisis communicators weigh in on forward strides, as well as missteps.
From conceptualization through activation, this to-do list will help you solicit insights from key players, get your whole organization on board and make a big splash when it goes public.
Even in the age of new media, your communications plan requires forethought and diligent execution to succeed. Follow this guide.
Breaking through the noise, finding a budget for paid advertising and decreasing efficiency plague content marketers everywhere. Here’s how not just to cope—but to thrive.
The company isn’t just about delivering Christmas packages. With the help of a blog headed by a BusinessWeek veteran, it seeks to be a global leader in shipping and strategizing.
Find inspiration from the likes of NASA, Huffington Post, GoPro and more.
Are your reply-alls irking colleagues? People ignoring the company newsletter? You feeling the heat after someone cc’d your snide remarks to the boss? Refresh yourself on the rules of the road.
Many journalists both love and hate receiving press releases. To make your content stand out—and get picked up by various news outlets—consider one pro’s insights.
Business leaders mistakenly think PR is only about making phone calls and landing segments on “The Today Show.” For the sake of your career, it’s time to set the record straight.
Consumers not responding to your digital outreach? Learn from these common email marketing mistakes and behaviors to deliver on your next campaign.