You might be counting ‘likes,’ retweets or page views, but do you know how those metrics translate into dollars? This guide can help.
What campaign or strategy won you company-wide praise and attention this year? Show us your best work in more than 30 categories. Did you head out on a media tour across college campuses? Pull together an impressive campaign on a barely-there budget? Enter by the early bird deadline on Nov. 2, and save $50 per entry.
Having a social media strategy is crucial to many organizations’ online success. Instead of providing routine responses to customer inquiries, data suggest investing further. Here’s how.
Lighten up your day with some humor about bad pitches, venting about clients or co-workers and memes.
From top executives to front-line managers, motivating employees requires universal buy-in. Remember these three essentials: inspiration, participation, education.
Users are adopting the social media platform’s latest offering at a rapid pace. Here are details on its expansion and why some PR pros think it might be worth an investment.
Start tracking data if you want to see your content flourish online. Here’s where—and how—to go about breaking down your digital footprint.
Your employees will gain perspective on your organization-and buy in to your overarching mission—through an internal narrative. Here are tips for colorfully recounting the voyage.
Agency chiefs and upper-tier managers can fall back on terrible tactics in trying to serve the client. Those behaviors annoy employees, though, and ultimately undermine your efforts.
Tired of hearing about the importance of ‘work/life balance?’ Perhaps you’re tired of working 60-hour weeks. Here’s how to cut back, along with a list of available jobs to scan.
Having a celebrity or influential member of your organization run your company’s Snapchat account for a day is a proven way to attract new followers and build brand awareness.
Save time, attract readers and meet your business goals with Ragan custom publishing services.
The reality of effective online efforts can be hard for marketers to admit. Here are several things you should know before you embark on your next campaign.
A comprehensive network plan is essential for expanding your marketing reach on the web. Follow these ideas to identify and engage relevant audiences for your specific offerings.
Hippos and pooches and bears, oh, my! Online personae needn’t be human. These highly entertaining critters convey voice and exuberance in a way that could benefit brand managers.
