Worried about creating “original content”? “New content”? Stop that! Below is the particle-board model of content, proclaimed by the master theoretician of regurgitated material.
If employees don’t understand your vision, they can’t convey it to your customers, so your organization will miss advocacy opportunities on its two most important fronts.
Whether you’re a content specialist or a marketer who has created a viral meme to promote a brand, take a cue from your workday to inspire your options for this year’s masquerade.
Brand managers’ online prowess can be swept away by a competitor if you’re not careful. Here’s how to keep tabs and make sure you’re on top.
As interactivity and mobile technology accelerate, those promoting brands and organizations must stay current with every twist and turn. Here’s a handful to keep an eye on.
Every organization has its own approach to posting on social media. For a few successful brands, however, there is one key to online engagement: Pick one platform. Here’s more.
Deadlines looming? Inspiration waning? Your editor…well, doing those annoying editor things? Take heart. These steps might not bring absolute serenity, but they will get you back on track.
Aligning your workplace personality with your organization’s mission and strategic goals is essential for enduring success. Follow these eight tips to get everyone on the same page.
These insights from a PR veteran can help you secure the media coverage your client or organization desires.
Interested in expanding your audience? Tailor your approaches with data from a recent analysis of the habits and tendencies of an important niche—young, African-American consumers.
Trust your gut. Boldly innovate. Rebrand. PR pros and other communicators find inspiration from America’s newest Nobel laureate.
The beleaguered bank head’s retirement was effective immediately, leaving the company’s reputation in the hands of its former chief operating officer.
Poor discipline or simply a lack of elementary training could turn that cherished media interview into a nightmare. Help your execs and mouthpieces head off these common missteps.
Communicators must adapt their messaging to an array of audiences, including investors and employees at both companies. Early involvement in the often-chaotic process is essential.
The clinic’s Health Essentials blog drew 38 million visits last year and is on a pace to beat that in 2016. How? Build relationships and use your data, for starters.
