11 PR and communications lessons from theSkimm
Why is this e-newsletter winning fans in internal and external comms? Start with its witty style. Plus, there’s that vital news about a woman who found a rat sewn up in her Zara dress.
Why is this e-newsletter winning fans in internal and external comms? Start with its witty style. Plus, there’s that vital news about a woman who found a rat sewn up in her Zara dress.
Don’t just publish content for the sake of it. Put a strategy behind your hard work—and boost your organization’s goals—by following these four simple steps.
What should you do after you’ve crafted the perfect marketing video? Here are a few avenues to explore—and how to give your views a boost.
If your email efforts are netting you less-than-stellar results, make sure you’re not making one of these errors that can turn away your audience.
Social media acumen has gone from luxury to requirement, metrics and data analysis are increasingly important, and the ability to write—not just assemble words—is paramount.
You’re puzzling about new ways to reach everyone from the boardroom to the production floor. The answer is in your hands—or, rather, theirs. Consider an app for their handheld devices.
Work ruts can happen to even the most energetic and driven employees. Instead of dwelling on your ennui, consider these insights—along with a rousing list of available jobs to peruse.
Don’t let you audience stump you. Heed this advice if you seek to improve and expand your online presence.
Marketers with experience in content generation are in demand. Here’s how to use your skills to set yourself apart—along with a slew of available PR, marketing and social media positions.
The internet is a cluttered and noisy place, but brand managers and other communicators can still make their social media posts stand out. Here’s a guide.
Burning yourself out isn’t a badge of honor. It’s destroying your body, well-being and social life. Take these steps to keep yourself healthy, happy and at your best.
As consumers increasingly want to see before they buy, social media platforms featuring images and videos are gaining favor for commerce and reconnaissance. Is your brand missing out?
The ubiquitous icons have become part of the digital vocabulary, so why not integrate them into at least some of your online messaging? Here are seven ways to employ them.
A recent survey looked at annoying behaviors that send fans fleeing. The data suggest, though, that proper techniques, such as engaging your audience with a human touch, can boost sales.
The pop mega-star blends authenticity, collaboration and the element of surprise for multifaceted success. Here are a few takeaways for your organization.