3 lessons in branded content from the Associated Press
Take out your notepads. Many old-school skills can revitalize your tired content strategy. Here are insights from one of the best-received speakers at our PR Daily World conference.
Take out your notepads. Many old-school skills can revitalize your tired content strategy. Here are insights from one of the best-received speakers at our PR Daily World conference.
Certain visual elements can confuse your employees; structural pitfalls can lead them down a rabbit hole. Here are common problems, along with ways to overcome them.
Would your senior leaders want to speculate on which actor might play them in a movie? At the clothing maker, staffers are free to ask—and invited to offer their two cents in group meetings.
The agriculture titan brings its audience along for the ride, from planting through cultivation all the way to harvest. How might you use real-time video to promote your brand?
Staff surveys. Personalized content. Digital screens displaying customer comments. These are a few of the tactics used by organizations that successfully engage their employees.
You might not realize it, but if you limit colleagues’ text to ‘safe’ language, they’ll default to corporate lingo, resulting in banal, stilted emails, presentations and promos. Buck that trend.
The philosophy behind yoga advocates for clear thinking and focused energy. Those things can help greatly with stressful PR work.
Identifying and promoting your best-performing offerings will attract, engage and retain your target audience and help them reach new demographics through online sharing. Here’s how.
Online engagement is crucial to the success of many of today’s PR and marketing campaigns. To narrow your digital focus in the coming year, note these trends.
This author believes that companies overspend on inspiring and training their top talent, ignoring the tremendous incidental costs of the listless workers who collect paychecks.
With pen and paper or at the keyboard, a daily burst of putting your thoughts into words can be transformative.
Don’t miss out on the attention of this major purchasing group. Grab their attention and win their business by adding these components to your video strategy.
Your staff can’t embody a nebulous concept. Specify in writing what ideals your organization strives for collectively, and reward employees who epitomize those aspirations.
Do you want to expand your online audience or maybe seek to reinvigorate an existing one? Consider these keys to gaining digital traction.
The social media site is vastly more effective at driving in-store sales than any other platform. Is it part of your organization’s marketing strategy?