Your strategy must include key ingredients that many campaign managers overlook. Omitting one element can spoil the recipe. Don’t overemphasize the content at the expense of marketing.
If you are representing your brand on social media, you might be missing out on some terrific options. Sample this smorgasbord of ideas and examples to rev up your digital presence.
Is there a rhyme or reason to crafting viral content? Recent research points to specific sharing platforms. Are you using the right social media channels and strategies? Find out.
The transient nature of Generation Y might be a direct result of employers’ failure to trust and challenge those younger staffers. Are you mishandling this cadre of tech-savvy newbies?
From making connections with reporters to creating your own content, these tools can help marketers and PR practitioners with much of what they do.
It’s one thing for people to view them, and quite another for them to share them. Better still is if all those eyeballs see your call to action, triggering your desired response. Read on.
The same obsessive behavior that drives adulation of celebrities can help your organization attract and retain devotees-and cultivate that affinity into sales and even brand advocacy.
Data say email marketing strategies—and budgets—are expanding. Consider these tips to ensure your next round of emails avoids instant deletion.
Do you think you either have inspiration or you don’t? Leta Soza differs. She believes inspiration can be learned, and offers five websites to back up her assertion that creativity can be taught.
Is there a rhyme or reason to crafting viral content? Recent research points to specific sharing platforms. Are you using the right social media channels and strategies? Find out.
Reid Hoffman, who co-founded the go-to professional network, recently revealed the biggest mistakes he sees users making. Here’s a summary—and what you can do to correct them.
Newsboy hats, pink hair and dark-wash jeans are all items you might see on baristas the next time you stop by to get your latte fix.
If your campaigns could stand to have more creativity, heart and soul, pay attention to these insights from the magical brand’s movies.
Looking for innovative solutions? Do you even know which problems need solving? Your front-line workers do. Try these ideas to deputize employees (and customers) to boost your business.
Today’s consumers want to get to know the brands they like and use. How should marketers relish that opportunity? A new report points to video. Here’s how to get started—or improve.
