3 ways to land media coverage when you don’t have news
Is it a slow time for your client or organization, but there are still calls to land headlines? These ideas can help you get published.
Is it a slow time for your client or organization, but there are still calls to land headlines? These ideas can help you get published.
Crafting a tangible, time-bound public relations strategy creates accountability, clarity and efficiency. Here’s how to develop your plan.
John Schnatter calls his resignation a ‘mistake’ and accuses Laundry Service of extortion. Here’s how communicators think the pizza company and the agency should proceed.
If you want to wield influence and authority: Create elite content, pursue speaking opportunities, and defer on topics outside your wheelhouse.
In the #MeToo era, numerous organizations have sacked top officers for breaching codes of conduct, and communicators stress that the decision is unrelated to core business concerns.
As many in the industry power down for vacation, communicators looking to get ahead can spend their summer free time getting organized and testing new tactics.
As content marketing and owned media initiatives gobble up more of the PR pie, relationships with news outlets and reporters are changing fast. As one veteran journalist says, ‘One, they don’t trust us. And two, they don’t need us.’
Here’s how to stand for truth and fight the pernicious rise and spread of deliberate misinformation tactics.
With planning, strategy and measurement, you can execute an effective and efficient benefits communication program and demonstrate a healthy return on investment.
Eighty-two percent of customers would rather watch a live video than read about your brand. Make sure you consider these challenges before jumping in front of a camera.
More than 200 consumers fell ill after consuming certain vegetable trays from the produce distributor, but the company’s crisis response seems lacking. Consider these insights.
Closely monitor your click-through rates, track turnover, and measure your impact on employee engagement.
Read on to see the most prevalent terms and phrases on the world’s preeminent search engine.
These six tips will help you get through any potential disasters when you stand up to speak.
Modern society seems to be itching for a fight, on any topic, anytime, anywhere. Here are some aspects to consider before your business wades in—or opts to stay out of the turbulent waters.