9 essential resources for communicators
A bounty of affordable tools, platforms and services can help you demystify analytics, extend your reach and monitor trends. Here are some of the handiest.
A bounty of affordable tools, platforms and services can help you demystify analytics, extend your reach and monitor trends. Here are some of the handiest.
Concerned you don’t have the staff or skills to add videos to your marketing strategy? Consider these options to put this potent communications tool to work for your organization.
Your internal information hub requires support—including ample funding—from top-tier bosses. It also demands clear protocols and content that employees need and want.
Is your goal to connect with decision makers and heavy hitters in your niche? New research offers insight into what top executives are looking for in their content diet.
The platform is one of the most popular for coveted young audiences and continues to grow among all demographics. Consider these insights as you develop your next campaign.
Animated images are a handy tool for demos, walkthroughs and comparisons—not to mention employee engagement.
Your audiences’ inboxes are infiltrated daily with marketing materials. These tips can help your digital messaging earn clicks and customers.
Sporadic tweets and banal Facebook posts just won’t cut it in today’s online world. Set clear objectives, and keep current and consistent with engaging posts and audience interaction.
Though new technology is always a good story, using industry jargon will leave even the most acute readers behind. Here are some phrases for communicators to avoid.
The social platform announced that its growth rates will continue to ebb, sending its market value plummeting in the biggest one-day loss ever for a U.S. company.
A study reveals that a majority of communicators shun unethical behaviors such as lying, cheating and stealing, but many are willing to write click-bait headlines and tell white lies.
If a senior leader has acted out and caused damage to your organization’s reputation, you must act quickly to relay news of the departure and/or next steps. Consider these insights.
The online creations have become an increasingly important part of internet communication. Here’s how you can develop your own memes—and use them effectively to sway audiences.
Athleisure apparel giant lululemon has its internal video streaming down pat. Learn how your brand can use the same tactics to create a more engaged workforce.
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