7 PR wins for the first half of 2018
A Pacific atoll promotes tourism with an environmental pledge. A gun control campaign launches nationwide school walkouts. An air disaster draws praise for the pilot.
A Pacific atoll promotes tourism with an environmental pledge. A gun control campaign launches nationwide school walkouts. An air disaster draws praise for the pilot.
If your online efforts aren’t up to snuff, you might be making one of these common (and avoidable) missteps. Here’s how to change course—or avoid them altogether.
Write concisely. Avoid unusual fonts. Include video and other visuals. Make it easy for reporters to cover your news.
The social media platform known for fashion tips and travel ideas can be a boon to your promotional efforts as well. Here’s how.
Peppering in a bit of messaging spice is nice, but a pinch of clarity hits the spot every time.
Here are a handful of quick tips for developing fresh visual narratives and repurposing old content.
Good copywriters can help you spread the word about your organization. Here’s what to look for and how to find them.
Less is typically more, don’t ditch the channel before assessing the content, and strive to make the company’s purpose personal.
Some industry insiders say the press release is dead, but others believe it still has its place in your media relations efforts. Here’s how to get the most out of this old school tactic.
Reframe those negative thoughts, tackle anxiety head-on, and consider your presentation in the context of world history.
Organizations increasingly are drawing up detailed lists of skillsets to help with hiring, job evaluations, career advancement and earning a voice among the senior leaders.
Among the mistakes: Publishing too often (or not often enough), being too promotional and measuring the wrong metrics.
Serve up fresh content, use sharp visuals, and let analytics drive your strategy.
As media platforms continue to tinker with their offerings to draw new users and satisfy engaged communities, PR pros can take advantage of the latest tools to reach their audiences.
Solstice, smoothies, selfies: Whatever your interest, you’ll find ways to newsjack June 21.