Twitterverse favors ads during Grammys over Super Bowl spots
The music awards show had many commercials featuring the industry’s biggest talents, and fans took notice. What does this ebullient response indicate about preferences in 2019?
On a night dedicated to music, visuals—including emoji—grabbed a share of the spotlight.
The 2019 Grammys was a star-studded event with big wins for Kasey Musgraves and Childish Gambino, as well as a surprise appearance by Michelle Obama.
However, many fans say the big winners were advertisers. Brands like Google, Apple, Lincoln, Intuit, Oreos and more attached their names to the awards show despite flagging ratings.
The ratings for the Grammy Awards slid to a nine-year-low last year—but that has not stopped a slew of big-name marketers from buying ad time in this year’s edition, which airs Sunday on CBS. Lincoln, Apple, Oreo, Pepsi and Intuit are among the brands running commercials. Last year, an average of 19.8 million people tuned in, down 24 percent from 26.1 million the year prior, according to Nielsen.
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