About the Job

Position Summary

The Senior Director of Marketing and Communications delivers against a wide range of Chapter and National goals and objectives. This position is responsible for the development and implementation of organization-wide messaging, communications, public relations, advertising and social media efforts that contribute to the overall success of the full mission. The Director works in close partnership with staff leaders in development, programs, and public policy and with a full range of volunteers.

Responsibilities

Essential functions and responsibilities include, but are not limited to:

• Manage Chapter-wide media and public relations activities, including:
• Developing key messaging and ensuring brand integrity on behalf of the organization, as well as coordinating with nationwide media and public relations efforts;
• Ensuring staff and volunteers are prepared, equipped and empowered when appropriate to represent the Association with a clear mission narrative;
• Coordinating engagements and scripting of spokespersons of the organization within the community;
• Along with chapter leadership, represent the organization to the community, government and media to publicize its programs and needs;
• Seeking and developing opportunities to enhance the image of the organization within the community in response to advances in research/science and changes in government policy;
• Managing media buys to maximize exposure across channels;
• Managing media crisis response and communication; and
• Working with media consultants to develop and implement a state-wide media strategy.
• Market and promote the organization’s goals and objectives in order to advertise programming and services, as well as develop grass-roots support within the community, including:
• Planning and producing print and other advertising materials to support promotional efforts, publicity and marketing initiatives;
• Managing third-party vendors in support of material creation; and
• Providing speech writing support to the leaders and event managers of the Chapter, as well as presenters who participate in major events as needed.
• Oversee & manage the state’s social media accounts.
• Support the chapter/region communications teams through participation in group discussions and strategizing.
• Manage the communications and marketing team vendors, and volunteers.

Qualifications

• Bachelor’s degree in relevant field
• 5 years of progressive, professional experience in marketing, communications and/or public relations
• 5 years of experience working with web-based and social media communications
• 5 years of management-level experience
• Experience working with media outlets and in securing earned media preferred
  

Knowledge, Skills And Abilities

• Awareness and sensitivity to branding and key messaging within a mission-based organization
• Ability to motivate and coach staff and partners though verbal and written communication to encourage others to maximize potential and achieve challenging organizational goals
• Strong writing skills and knowledge of AP Style
• Strong negotiation and media buying skills
• Keen decision-making skills; ability to demonstrate effective cost/benefit analysis and develop process-oriented solutions to challenges
• Apply creativity and imagination to develop and execute new messaging and new approaches to maximizing reach and visibility.
• Ability to remain goal- and outcome-focused while reflecting appreciation of the needs of diverse client populations and organization’s operational limits
• Demonstrated management skills including the ability to set clear goals, organize projects, establish and manage budgets, develop work processes, and supervise others.
• Ability to innovate and implement change
• Understanding, or the ability to quickly understand, the social, economic and political environment in which the Association operates
• Ability and willingness to work occasional evenings and weekends as needed for the job
• Ability to travel up to 20% within the assigned region
  

Title: Sr. Director, Marketing & Communications

Position Location: Charlotte, NC OR Raleigh, NC

Full time

Position Grade: 109

Reports To: Region Leader

ABOUT THE COMPANY

The Alzheimer’s Association is committed to diversity, equity and inclusion in the workplace and provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Employees working 24 hours/week or more are eligible for a comprehensive benefits package, including medical, dental, vision, flex accounts, short and long-term disability, life insurance, long term care insurance, tuition reimbursement, generous Paid Time Off, 12 annual holidays and Paid Family Leave, as well as an annual Cultural & Heritage Day and Volunteer Day of their choosing. They are also eligible for our gold standard 401(k) retirement plan.

Full time employees (37.5 hours/week), will enjoy all of the above plus an annual School Visitation Day and an Elder Care Facility Day of their choosing.