JOB DESCRIPTION

The Customer Marketing Specialist will partner closely with internal customers in sales, colleagues across marketing and product teams, and external agency partners to deliver compelling communications that persuade customers to carry MetLife products for their employees. This candidate will work to enable sales teams to close more sales by telling powerful, differentiated MetLife stories that address customer needs, expand our storytelling approach to drive retention, and enhance our approach to the full customer experience to drive growth in core and voluntary products. This team member will be effective when utilizing the following key competencies: relationship building, ownership mindset with a service mentality, curiosity, attention to detail, and strategic thinking.

Key Responsibilities:

• Partner with Marketing and Sales colleagues to develop compelling communications that address differentiated MetLife solutions
• Act with urgency to shepherd projects through completion, using project management skills and systems (Workfront)
• Liaise with integrated agency teams to deliver on high-volume, fast-paced marketing needs
• Lead maintenance and organization of asset sharing platforms (HighSpot, SharePoint, OneDrive, Script/Tag database)
• Review sales communications for compliance with information updates, footnotes, and disclosures
• Participate in daily team “Sparks” sessions for in-house creative concepting, big ideas, tagline development, etc.
• Support the development and implementation of storytelling innovation opportunities
• Develop, evaluate and optimize opportunities to improve internal processes (briefing, scaling, tracking)
• Support Marketing colleagues on select strategic transformation programs
• Performs other related duties as needs arise
  
  

Essential Business Experience and Technical Skills:

Required:

• 2-4+ years of general marketing experience – relevant experience in B2B/B2B2C Marketing preferred
• Excellent attention to detail and organization to ensure high-volume, fast-paced needs are met
• Commitment to high-quality communications designed to encourage positive decision-making with strong focus on influence, design, grammar, and brevity
• Flexibility to employ an ownership mindset with personal accountability for great work, while utilizing a service mindset in approach to internal customers
• Positive attitude with flexibility to adapt to changing needs and competing priorities
• Willingness to speak up in team meetings and discussions where participation benefits everyone
• Robust experience and expertise in PowerPoint, Excel, Word – experience with HighSpot/Workfront a plus
  
  

The salary range for applicants for this position is 71,600 – 82,500.

About MetLife

Recognized on Fortune magazine’s list of the 2023 “World’s Most Admired Companies” as well as the 2023 Fortune 100 Best Companies to Work For ®, MetLife, through its subsidiaries and affiliates, is one of the world’s leading financial services companies; providing insurance, annuities, employee benefits and asset management to individual and institutional customers. With operations in more than 40 markets, we hold leading positions in the United States, Latin America, Asia, Europe, and the Middle East.

Our purpose is simple – to help our colleagues, customers, communities, and the world at large create a more confident future. United by purpose and guided by empathy, we’re inspired to transform the next century in financial services. At MetLife, it’s #AllTogetherPossible. Join us!

Our U.S. benefits address holistic well-being with programs for physical and mental health, financial wellness, and support for families. We offer a comprehensive health plan that includes medical/prescription drug and vision, dental insurance, and no-cost short- and long-term disability. We also provide company-paid life insurance and legal services, a retirement pension funded entirely by MetLife and 401(k) with employer matching, group discounts on voluntary insurance products including auto and home, pet, critical illness, hospital indemnity, and accident insurance, as well as Employee Assistance Program (EAP) and digital mental health programs, parental leave, volunteer time off, tuition assistance and much more!