PR Daily honors the 2023 Social Media and Digital Awards in New York: list of winners
Winners were celebrated at a special awards luncheon in New York on June 14.
The 2023 Social Media and Digital Awards celebrated an impressive group of finalists who, during a year when social media’s legitimacy and business utility were called into question, demonstrated the power of a sound digital and social strategy. We applaud the agencies, leaders and campaigns that made the most impact across platforms and industries.
Ragan Communications hosted an awards gala on June 14 at New York’s storied Yale Club in the heart of Manhattan, where attendees were excited to network and lift up fellow social and digital stars.
“While the digital and social media landscapes are always in flux, these winning campaigns prove that engagement, education and brand elevation still have power to help organizations cut through the noise,” says Diane Schwartz, CEO of Ragan Communications and PR Daily.
Ragan congratulates this trailblazing group of communications leaders.
Grand Prize
Agency of the Year
IW Group: Agency of the Year
Ascend Agency: Ascend Agency
North Strategic: North Strategic
Campaign of the Year
CCOMGROUP INC.: Make A Splash with Neutrogena Campaign
Curia Global: 2022 Social Media Strategy
Delta Dental of California: National Smile Month: Healthy Teeth from Crib to College / Mes Nacional de la Sonrisa: Dientes saludables desde la cuna hasta la Universidad
kglobal: #WhenWeValueWomen
Precision Strategies and Brennan Center for Justice: Midterm Disinformation and Voter Education Influencer Campaign
The Luxury Collection: The Luxury Collection – A Journey Through
The Ritz-Carlton: 2022 Hungarian Grand Prix
Team of the Year
AKASA: AKASA Communications Team
Connected Nation: Connected Nation Team
Johns Hopkins School of Nursing: United States of Nursing
Campaigns and Categories
Annual Report
Nemours Children’s Health: Well Beyond Medicine: 2021 Annual Report
Moody Foundation: Moody Foundation Biennial Report
SafeWise.com: Package Theft Report 2022
Augmented/Virtual Reality
IW Group: McDonald’s Hall of Zodiacs
Elev8 New Media: Vuzix Showcases Ultralite Smart Glasses Platform at CES 2023
Blog
National Center for Missing & Exploited Children: National Center for Missing & Exploited Children’s Blog
Bohemian Foundation: Bohemian Stories
Qontigo: Blog
UC Davis Health: Cultivating Health Blog
Brand Awareness
Cross Country Healthcare: I Am Cross Country
CARF International: Social Media Engagement
Deep South Climate: DSCEJ Social Media Management
FortisBC Energy Inc.: Summer corporate positioning
The Luxury Collection: The Luxury Collection – Content Strategy
Three Rings Inc.: #ShareAnywhere Campaign
Cause Marketing
embecta: embecta’s All In – World Diabetes Day Campaign
3M: PR & Integrated Media
Celebrity Cruises & Good Relations New York: The All-Inclusive Photo Project
Delta Dental of California: National Smile Month: Healthy Teeth from Crib to College / Mes Nacional de la Sonrisa: Dientes saludables desde la cuna hasta la Universidad
HUNTER: Grape-Nuts’ 125-year legacy of fueling adventure
Imagem Corporativa: #salvejegue
Northeast Florida Healthy Start Coalition: Hey, Mama
The University of Kansas Cancer Center: Multicultural Campaign to Increase Clinical Trial Awareness
Collaborative Social Media Communications
Delta Dental of California: National Smile Month: Healthy Teeth from Crib to College / Mes Nacional de la Sonrisa: Dientes saludables desde la cuna hasta la Universidad
La Rabida Children’s Hospital: Believe in Miracles. Believe in La Rabida
Power Design, Inc.: Brand and Marketing Team
Targus: Targus
Community Engagement
Carol H. Williams Advertising: Chevrolet Discover The Unexpected
City of Hope Orange County: Carrying Messages of Hope
5WPR: 5WPR x ThriftBooks
AAA – The Auto Club Group: Move Over for Me
Curia Global: Curia’s 2022 Social Media Strategy
Content Marketing
The Luxury Collection: The Luxury Collection – Content Strategy
Alex&Co: Smashing Conversion Goals with Content and Camping
Curia Global: Curia’s 2022 Social Media Strategy
HUNTER: Grape-Nuts’ 125-year legacy of fueling adventure
Northwell Health // Revmade: The Well by Northwell Health, with Revmade
Park National Bank with support from Slide Nine: Content marketing you can take to the bank
The Luxury Collection: The Luxury Collection – A Journey Through
The Ritz-Carlton: Artisans’ Tales with Hearst
Crisis Management
US Postal Service: Using Social Listening to Deliver During COVID
Banco Atlántida: Seguimos Firmes
CSR/ESG Communications
Medela: Medela Launches #MomsUnite4Milk to Support Families Impacted by the Formula & Human Milk Shortages
Harsco Corporation: Harsco’s ESG Social Campaign
Windsor Door: Vincent Miranda
Diversity, Equity & Inclusion Campaign
Johnnie Walker: Johnnie Walker ‘First Strides’ Initiative
Advocate Aurora Health: Hispanic Heritage Month: Highlighting our diverse communities
Carol H. Williams Advertising: Chevrolet Discover The Unexpected
DonorsChoose: Equity Focus & Inclusive Calendar
TNAA: #facesofTNAA
Email Communications
FortisBC: Email marketing – Energy Moment
Identity: Email Communications Lead the Launch of Spartan Storage Fund 1
VSP Vision: VSP EnVision
Employee Engagement
Walgreens Boots Alliance: W Connect Employee App
Cross Country Healthcare: I Am Cross Country
McDermott Will & Emery: Pro Bono Month Communications: Packing a Punch
Teleperformance: For Fun Festival
Employer Branding
Guthrie: A Career in Full Color
Transdev: Living Our Purpose
Hallmark Media: Hallmark Channel’s When Calls The Heart – Season 9 Facebook Lives
Johns Hopkins School of Nursing: United States of Nursing
Healthcare Marketing Campaign
BCW: Utilizing 70s Game Show Nostalgia to Reach Heart Failure Patients
Academy of Nutrition and Dietetics: National Nutrition Month® 2022
argenx and Health + Commerce: argenx and Health + Commerce
Delta Dental of California: National Smile Month: Healthy Teeth from Crib to College / Mes Nacional de la Sonrisa: Dientes saludables desde la cuna hasta la Universidad
Georgia Department of Human Services: Medicaid Unwinding: Stay Covered. Stay Informed.
MCS Healthcare Public Relations on behalf of Cross Country Healthcare: The Future of Nursing: A Profession in Crisis
ModMed: It’s About Time
Northwell Health // Revmade: The Well by Northwell Health, with Revmade
Outreach Strategists: The Texas Department of State Health Services (DSHS) Maternal Child Health Unit Safe Infant Sleep and Breastfeeding Campaign
Influencer Campaign
SheSpeaks: Fidelity/SheSpeaks Women Talk Money Influencer Activation
Westchester County Tourism & Film: Westchester: Beyond the Everyday
City of Miami Beach Marketing and Communications: Take Care of Our City
EvolveMKD: Sientra Supports: Breast Cancer Awareness Month Activation with Miranda McKeon
IW Group: Avatar: The Way of Water
SheSpeaks: Hershey Celebrate SHE
Smokey Bones: Smokey Bones x Big Green Egg
The Luxury Collection: The Luxury Collection – Tastemakers
W Hotels: W Hotels x Cercle
W Hotels: W Hotels Instagram
MGC Latam: Grido
The Luxury Collection: The Luxury Collection – Content Strategy
Interactive Content
Johns Hopkins School of Nursing: United States of Nursing
JW Marriott: Stillness Video Series
VSP Vision: VSP & You Quiz
Intranet
Allied Solutions: My Allied
Trend Micro: #LetsTalk Series
AvaFin Holding: LinkedIn brand awareness campaign
Curia Global: Curia’s 2022 Social Media Strategy
MGC Latam: Linkedin Falabella
Marketing Campaign
Penn Medicine Princeton Health: Get Back to Being You
Ivanti: The Everywhere Workplace -Ivanti
JW Marriott: Lily Kwong x JW Garden
MGC Latam: Tinder Lee
The Ritz-Carlton: Artisans’ Tales with Hearst
TNAA: #facesofTNAA
TV One: Never Would Have Made It
Media Relations Campaign
EvolveMKD: Sientra Supports: Breast Cancer Awareness Month Activation with Miranda McKeon
Atrium Health: Enhancing a Brand: Atrium Health Musculoskeletal Institute
City of Hope Orange County: Hope is Here
Masonite: Masonite M-Pwr Smart Doors
MCS Healthcare Public Relations on behalf of Cross Country Healthcare: The Future of Nursing: A Profession in Crisis
National Center for Missing & Exploited Children: Communications Team
SPM Communications: Nothing Bundt Cakes 25 Years of Bringing Joy
UPMC Health Plan: UPMC Neighborhood Center Grand Opening
Metaverse
T-Mobile: Logan McIntosh
IW Group: McDonald’s Hall of Zodiacs
Mobile App
Advocate Aurora Health: LiveWell – Delivering a holistic, seamless, personalized experience
Heatcraft Refrigeration Products: Refrigeration Toolkit
Primerica: Primerica Social App
Multichannel Campaign
Delta Dental of California: National Smile Month: Healthy Teeth from Crib to College / Mes Nacional de la Sonrisa: Dientes saludables desde la cuna hasta la Universidad
ColinKurtis Advertising: Sunkist Sauces Summer Sweeps
Maryland Health Connection: Unexpected
rbb Communications: Invicta Stores
The Luxury Collection: The Luxury Collection – A Journey Through
The Ritz-Carlton: Artisans’ Tales with Hearst
TNAA: Nurses Week 2022
Online Event
W Hotels: W Hotels x Cercle
IEEE-USA: IEEE-USA
MGC Latam: Linkedin Live Falabella
Online Newsroom/Brand Journalism
UC Davis Health: News Website
Northeastern University: Northeastern Global News
Paid Social Media Campaign
W Hotels: W Hotels x Cercle
5WPR: 5WPR x CaratLane
Advocate Aurora Health: Cold, Flu, Covid Virtual Health Campaign
SCORE: SCORE Success Story Video Promotion
The Ritz-Carlton: 2022 F1 Travel Poster Series
The Luxury Collection: The Luxury Collection – A Journey Through – Pinterest
Podcast
VCA Animal Hospitals: VCA Voice Podcast
Association of State and Territorial Health Officials: Public Health Review Morning Edition
UPMC Health Plan: Health Break
Public Affairs Campaign
AAA – The Auto Club Group: Move Over for Me
Deep South Climate: DSCEJ Social Media Management
SEO Strategy
Northeastern University: Northeastern University SEO Strategy
Advocate Aurora Health: Anytime, Anywhere: SEO Strategy
Heatcraft Refrigeration Products: Heatcraft SEO
Northwell Health // Revmade: The Well by Northwell Health, with Revmade
UC Davis Health: Omicron Variant Content
Social Justice
Vote Run Lead: How Reflective is Your State Legislature?
Deep South Climate: DSCEJ Social Media Management
Social Listening and Real-Time Response
Cisco: Cisco Live
5WPR: 5WPR x Orveon
US Postal Service: Mapping Social Media Increases Happiness
Social Media Campaign
Cisco: Cisco Live
The Luxury Collection: The Luxury Collection – A Journey Through
BluePearl Specialty and Emergency Pet Hospital: Veterinary Technician Appreciation Week
Citizens: The Living Portrait NYC
Hallmark Media: Countdown to Christmas 2022
Horizon Therapeutics: “It’s Personal” Video Series
St. Regis Hotels & Resorts: Best Address Video Series
Tacoma Public Utilities: What’s in the Watershed?
The Luxury Collection: The Luxury Collection – A Letter From Calvin Royal III
The Ritz-Carlton: 2022 Hungarian Grand Prix
Three Rings Inc.: #ShareAnywhere Campaign
TV One: Hillman Homecoming: A Different World 35th Anniversary
TV One: Never Would Have Made It
W Hotels: W Hotels x Cercle
Social Media Campaign – Healthcare
Ingenovis Health: Nurses Week 2022
Atrium Health: Lights for Levine Children’s Social Media Campaign
Children’s Health: Children’s Health Launches Social Media Strategy to Generate Awareness for Pediatric Cancer and Sickle Cell Disease
Johns Hopkins School of Nursing: United States of Nursing
La Rabida Children’s Hospital: Believe in Miracles. Believe in La Rabida
Specialty Campaign
MCS Healthcare Public Relations on behalf of Cross Country Healthcare: Aging in Place: Assessing Seniors’ Understanding of Home Healthcare Options
Atrium Health: Children’s Mental Health Awareness Campaign
CableTV.com: Horror Trivia Contest
Thought Leadership Campaign
theSkimm: theSkimm’s #ShowUsYourLeave Movement
City of Hope Orange County: Talking Hope
SRF Limited: #GrowingTheBetterWay
TikTok
Northeastern University: Northeastern University
El Pollo Loco: Shredded Beef Birria
UPMC Health Plan: UPMC HealthPlan TikTok Launch
Lockheed Martin Space: LMSpace Twitter Team
Deep South Climate: DSCEJ Social Media Management
PriceWeber: Laziest Twitter Account in History
Video
W Hotels: W Hotels x Architectural Digest: Suite Talk
FLEETCOR: FLEETCOR News Brief
Horizon Therapeutics: “It’s Personal” Video Series
Maryland Health Connection: Unexpected
Nissan: Nissan Foundation 30th Anniversary
Power Design, Inc.: Brand and Marketing Team
St. Regis Hotels & Resorts: Best Address Video Series
The Ritz-Carlton: Signature Video Series
Visual Storytelling
Vote Run Lead: How Reflective is Your State Legislature?
The Ritz-Carlton: 2022 F1 Travel Poster Series
Dudek: Tribal Water Stories Graphic Novels
St. Regis Hotels & Resorts: Bloody Mary IG Stories Series
The Ritz-Carlton: Signature Video Series
Website
Betty Irene Moore School of Nursing: Mapping out tomorrow’s health care (Fall 2022)
MGC Latam: Doña Rosita
Wellness Campaign
MyFitnessPal: Amanda Mahan
Delta Dental of California: National Smile Month: Healthy Teeth from Crib to College / Mes Nacional de la Sonrisa: Dientes saludables desde la cuna hasta la Universidad
JW Marriott: Stillness Video Series
For more information on our winners, check out their profiles here.
